Market Development Director
Organization: Accenture Technology
Location: UKI
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.
We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.
\xe2\x80\x9cAcross the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.\xe2\x80\x9d \xe2\x80\x93 Julie Sweet, Accenture CEO
Who We Are:
The Accenture E&IT Workday practice is seeking a Workday Market Development team member to develop and grow our UKI Workday business. The Workday Market Development team member will be responsible for establishing and nurturing relationships with both Workday field sales executives and Accenture stakeholders to identify and execute go-to-market (GTM) strategies, and Finance (and HR/platform) sales opportunities. The role will focus on growing the Workday sales and pipeline of Accenture\xe2\x80\x99s Workday business through demand generation, origination and co-selling opportunities with Workday, and enablement of Accenture\xe2\x80\x99s strategy to the field and account teams.
Key characteristics for applicants include team-oriented and self-starting individuals with the ability to form strong relationships. Applicants should have knowledge of Workday or similar Finance (and HR/platform) Cloud software products and solutions. Additional key skills include strategic thinking, concept synthesis, and strong executive presence.
Key responsibilities for the Workday Market Development:
Relationship Management: Develop Workday and Accenture executive and field level relationships to align teams and grow market share of Accenture-Workday collaborative business (co-sell), as well as to bring Accenture\xe2\x80\x99s Workday strategy effectively to the field.
Demand Generation: In collaboration with the alliance and marketing teams, facilitate and execute demand generation activities \xe2\x80\x93 internal and joint enablement sessions, briefings and events to develop pre-stage 0 pipeline
Education & Evangelism: Master Accenture\xe2\x80\x99s Workday growth strategy. Align this strategy with UKI specific business opportunities and evangelize key messages to the field. Educate both Accenture and Workday on new go-to-market (GTM) offerings, assets, and differentiators to increase win rates and grow sales.
Industry alignment: Adapt industry specific positioning of Workday to local market unit conditions. Develop relationships with the UKI and market unit industry leads of those industry segments that are targeted in the UKI Workday strategy.
Sales Origination: Conduct sales origination activities, including the execution of joint account planning sessions between Accenture and Workday to identify new opportunity areas. Execute on these opportunities alongside sales origination and sales capture teams.
Client Alignment & Field Engagement: Work across Accenture\xe2\x80\x99s different entities and the Workday organization to connect the right SMEs with the right opportunities, developing stronger strategies and the ability to execute successful sales cycles.
Pipeline Tracking & Reporting: Maintain ownership of the book of business (co-sell) between Accenture and Workday. Integrate this in to timely and accurate regional reporting for Accenture leaders.
Key skills:
Professional experience in sales execution, sales enablement, alliance management, offering & program development, or Workday client & market delivery
Being able to articulate industry specific trends and challenges and have specialization in at least 2 industries.
Strong understanding of Workday Financials, HR or similar software and solutions and Accenture Workday offerings
Understanding of current enterprise software market trends \xe2\x80\x93 including Financials & HR, digital technologies, cloud strategies and emerging technologies
Experience in go-to-market strategy and sales execution
Experience working with partners and cross-functional teams to develop business opportunities
Entrepreneurial mind set, self-starter style and ability to drive outcomes
Willingness to work in a dynamic environment \xe2\x80\x93 willingness to work virtually
Bonus Points If:
Experience working alongside Workday or other similar software partners with focused experience in partner strategy and sales
Experience negotiating alliances, teaming agreements, reseller and subcontracting agreements
5+ years of Technology Sales experience
What\xe2\x80\x99s in it for you
At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 25 days\xe2\x80\x99 vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!
Flexibility and mobility are required to deliver this role as there may be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.
About Accenture
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries \xe2\x80\x94 powered by the world\xe2\x80\x99s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.
Closing Date for Applications: 31/08/2023
Accenture reserves the right to close the role prior to this date should a suitable applicant be found.
Equal Employment Opportunity Statement
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