Job Description

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ABOUT THE ROLE

Working with the wider International Marketing Team, Recruitment Team, Regional Offices and Faculties to identify and address the needs of our international customer groups. This includes prospective students, parents, agents, and counsellors. The role will require the Development, maintenance, and delivery of goal driven, persona-based customer journeys through personalisation to drive forward and deliver against KPI\'s and the wider international strategy.

The role will also have responsibility for the management of our media agency, and the delivery of our paid media campaigns, including developing initiatives across a number of channels and in agreed markets. Reporting on campaign success and optimising campaigns to deliver strong return on investment.

The postholder will contribute towards the development of our international organic social media strategy, working closely with the Content Coordinator to ensure our audience reach is maximised across our key social channels.

As a member of the International Marketing Team, and in line with the University\'s Strategy, Values and Behaviours, you will:

• Design and implement persona-based, customer journeys against agreed customer groups, goals and KPI\'s.
• Work with cross-functional teams within Global Marketing and Business, as well as Regional Offices, Faculties, and external partners to identify and address the needs of international customer groups including students, parents, agents, and counsellors.
• Develop personalisation and test plans to maximise goal conversions.
• Use Google Analytics to track, report and optimise goal conversions to make recommendations, and report on success.
• Develop and contribute to reporting on own area of responsibility and the wider international marketing strategy.
• Work with the wider International Marketing Team to create integrated plans incorporating paid activity, lead generation, CRM, social and content strategies into the wider web and customer journey strategy.
• Work with external agencies and partners to set goals and KPI\'s and ensure our presence across external websites deliver key conversions.
• Track and report on the success of external web journeys to ensure a strong return on investment for the University.
• Manage and coach a small team of Marketing Assistants and Interns.
• Have or develop an awareness of the challenges and needs of students coming into the UK to study.
• Attend weekly agency meetings where appropriate, monitoring the weekly WIP, reviewing and analysing monthly reports and preparing briefing notes for management.
• Supporting the International Marketing Manager to provide quarterly briefing documents and spotlight briefs where appropriate.
• Organise and monitor media related finances including raising PO\'s, updating budget sheets and working with the media agency to manage campaign under spend.
• Be responsible for creating assets, messaging, and monitoring performance of paid advertising and aligned campaigns.
• Contribute to the organic social strategy working with the Content Coordinator to deliver key content across key social channels across the recruitment cycle.
• This Role Description is not intended to be an exhaustive list of duties and will be subject to periodic review by the University Executive and/or relevant managers within the Service in discussion with the role-holder.

Further information is available in the .

ABOUT THE TEAM

The Web and Customer Journey Specialist (International) will be a member of the International Marketing Team working within the Global Marketing and Business function. With responsibility for delivering marketing activity for the purposes of the recruitment of international students into Northumbria University. The successful candidate with work across the team to ensure that the customer journey is maximised on the website, dealing with our media agency and managing paid campaigns as well as involvement in organic social media campaigns.

Further information is available in the

If you would like an informal discussion about the role, please contact Scott Watters, International Marketing Manager -

To apply for this vacancy please click \'Apply Now\'. Your application should include a covering letter and a CV.

The selection event will be held on 6th September, 2023.

ABOUT US

At Northumbria, we embrace tomorrow. We pursue new thinking, forge new partnerships, create, and exchange new knowledge, and find new solutions. Our inspirational academics, partners and students work together to tackle tomorrow\'s challenges head on. We are ready for the future whatever it may hold.

Awarded the title of in the 2022 Times Higher Education Awards, Northumbria University is a research-intensive modern university with a global reputation for academic excellence.

Northumbria recorded the biggest rise of any UK university for research power in the Research Excellence Framework for the second time in 2021 and is now ranked top 25 for this measure.

One of the largest universities in the UK with over 37,000 students from 137 countries, filled with world-leading research, award-winning partnerships, and students at the heart of an outstanding experience, Northumbria is a new kind of excellent university. Discover more .

Northumbria University is a great place to work. We empower our exceptional people to achieve shared ambitions and promote a positive work life balance. To say thank you, we offer a wide range of benefits including excellent pension schemes, flexible working, a generous holiday entitlement, continued commitment to your learning and development and .

Our Northumbria Values are guiding principles that define who we are, what we do and what is important to us. Our Values are: Academic Excellence; Innovation; Inclusivity; Collaboration; and Ambition.

Our Behaviours describe how we do things and how we work together at Northumbria, reflecting our culture and our decision-making. Our Behaviours are: We listen and learn, we support one another to success, we respect everyone and their contributions, we trust in ourselves and each other and we are bold.

Our Behaviours were co-created by colleagues from a range of roles across the University, who worked collaboratively to consider what it feels like to work for Northumbria, and where we need to continue to transform together to achieve what\'s important to us.

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We are an on-campus organisation where colleagues work regular patterns of hours and on campus, with some flexibility on the timing of their hours and the location of their work in discussion with their manager.

Northumbria University is committed to creating an inclusive culture where we take pride in, and value, the diversity of our staff. We encourage and welcome applications from all members of the community. The University holds a bronze Athena Swan award in recognition of our commitment to advancing gender equality, we are a Disability Confident Employer, a member of the Race Equality Charter and are participating in the Stonewall Diversity Champion Programme.

The University has implemented a range of flexible working arrangements, and we are happy to explore candidate requirements as part of the recruitment process.

Northumbria University