Job Description

ROLE SUMMARY

The Country Brand Lead will work across the Vaccine Portfolio with the Commercial Director\xe2\x80\x99s in the planning, development, and implementation of the strategic and operational plans to appropriately shape the environment to enable us to bring our Vaccines to patients in the UK. They will drive customer operation excellence at country level and bring customer insight into BU to influence/shape strategy and tactics. They will lead and coordinate the in-country cross functional team including close liaison with medical, policy and public affairs, health and value, communications, legal and regulatory, they will also be the key contact for all things associated with these brands with the new Global and local brand teams.

ROLE RESPONSIBILITIES

Marketing & Strategy Execution to Maximise Revenues:

• Drive execution of the pipeline vaccines strategic and tactical country brand plan
• Lead development and implementation of key brand programs
• Work with the Commercial Director to plan lead and implement strategies to support the smooth an effective introduction of the Vaccines to meet the needs of NHS customers and patients.

Leadership:

• Lead in-country cross functional brand team, including coordinating the activities of members of the team as appropriate in order to achieve success
• Manage relations with key internal & external stakeholders
• Ensure effective engagement and collaboration with Global brand teams to support execution of brand plans and global approach.

Financial Planning:

• Plan/meet/exceed local revenue/DME targets
• Accountable for the planning & spending of budgets (revenue/DME) agreed for own areas of responsibility & developing regular forecast updates to aid financial planning
• Role in overseeing country sales and forecasting, including monitoring performance vs KPIs

Digital:

• Lead digital marketing strategy within non-mRNA vaccines
• Maximise impact of marketing activities through optimal channel mix, including digital channels

Customer Engagement & Insight;

• Ensure that customer and patient insights as well as market issues are well understood and processed into the local and Glocal business plans
• Demonstrate and implement a clear understanding of what value can mean to customers and patients given current national policy, guidance and the healthcare environment to inform brand plans.
• Develop deep understanding of all potential Vaccines BU customers, and support the development and delivery of customer engagement strategies for all emerging customer groups

CAPABILITIES, QUALIFICATIONS AND EXPERIENCE

Marketing & Strategy Execution:

• Action oriented to drive plan implementation
• Comprehensive business acumen & marketing experience
• Multi-channel marketing capabilities
• Thorough understanding of revenue drivers for the brand in local country

Leadership:

• Cross-functional leadership and collaboration
• Strong communication and influencing skills
• Role modelling, visibility, upholding values, adhering to standards

Financial Planning:

• Ability to manage & prioritise resources across customers in line with global strategy and in dialogue with customer facing functions
• Experience applying financial systems/processes and compliance
• Ability to analyse data, interpret, track vs KPIs, build business cases and communicate clear, actionable recommendations

Meet Commitments to Patients, Customers & Stakeholders:

• Broad expertise across local customers /stakeholders
• Ability to facilitate stakeholder & customer commitments and act on customer insights
• Ability to synthesize & communicate local customer insights for European planning
• Demonstrated strong commitment to integrity & compliance

Create Culture of Innovation and Continuous Improvement:

• Leads change: ability to adapt to new modes of operating
• Innovation leadership
• Willingness to take appropriate calculated risks

QUALIFICATIONS:

• Fluency in English language and local language
• University degree required (business administration or scientific degree preferred)
• Considerable experience within brand/commercial marketing
• Demonstrated high performance and outstanding results within brand/commercial marketing.
• Strong cross-functional working skills, and experience leading matrix complex working situations
• Knowledge of pharmaceutical industry and UK healthcare environment
• Strong strategic skills including creativity and effectiveness in identifying major strategic
• Knowledge of local regulatory policies
• Willingness to travel as required
• Experience interacting with external customers & stakeholders and acting upon customer insights\xe2\x80\x8b\xe2\x80\x8b
• Relocation not eligible

ORGANIZATIONAL RELATIONSHIPS

This role will need to build and have strong relationship with all relevant internal stakeholders in country (e.g. Vaccines commercial team, CSE team, medical, H&V, finance, legal, Quality, HR, Regulatory, communications & CA) and above country (e.g. New Glocal marketing teams, Digital team and Global Health and Value) along with external facing commitment as part of a Country Brand Lead responsibilities.

This description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities or responsibilities required of the incumbent. Incumbent may be asked to perform other duties as required.

Work Location Assignment: On Premise

Purpose

Breakthroughs that change patients\' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let\xe2\x80\x99s start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms \xe2\x80\x93 allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

DisAbility Confident

We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!

Marketing and Market Research

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