Job Description

UK Marketing Executive

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Are you a passionate marketing professional ready to embark on an exciting journey with a company in the midst of significant growth? We have a fantastic opportunity for a Marketing Executive to strengthen the EMEA West team with a focus on the UK market.


You will play a key role in defining and executing marketing strategies aimed at increasing the company's visibility, generating demand, and optimising the customer experience. You will work closely with multiple stakeholders: the local UK Sales and Account Management team, the Regional Marketing team that you will be a part of, and Global Marketing & Communication teams that include experts in Digital Marketing, Communication, Multi-Media & Design and Product Marketing.

To successfully fill the role:

You will contribute to the creation and execution of the annual local marketing plan in line with the go-to-market strategy and the corporate marketing strategy, including activity planning and budget; You will support demand generation thanks to dedicated initiatives that will create the required pipeline, such as on- and offline events (webinars, roundtables, trade shows), digital advertising campaigns, content syndication, Account Based Marketing programmes; You will support customer satisfaction and retention by developing relevant communications and organising customer-facing events; You will promote the Planon Brand and maintain a consistent image in terms of design, tone of voice and messaging - across all channels. You will ensure content relevance by reviewing and localising global campaigns for your market; You will be responsible for the marketing data quality; You will collaborate closely with sales and account managers to ensure marketing efforts translate into sales opportunities; By using Salesforce and Marketo (Marketing Automation), you will measure, analyse and report on the ROI of different initiatives.

Profile

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What do we ask of you?

Bachelor's degree in marketing or business and/or Two to Five years of B2B Marketing experience within a corporate environment, IT software background preferred; Experience in the UK of a broad set of Marketing disciplines including but not limited to: event management, online Marketing, social media, demand generation Marketing, public relations, customer communications, and collateral; An entrepreneurial and upbeat attitude, proactive, able to work with initiative and independently to support a rapidly growing organisation; Native UK English with excellent written and verbal communication skills; Creative thinking, critical analysis and problem-solving skills, along with innovative Marketing expertise are essential; Strong communication and interpersonal skills to develop relationships quickly; Experience working in a decentralised Marketing organisation; Previous experience in running Marketing campaigns using Marketing automation tooling and SalesForce CRM is desirable; Experience of working with front line B2B Sales is desirable

We offer

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A healthy work-life balance and the possibility of working hybrid. We encourage a collaborative and learning work environment, which is why we offer constant learning and meaningful training opportunities. In addition, we offer challenging projects with world-leading clients and extraordinary experiences.



For this role we have a salary range of 36.000 - 42.000 along with comprehensive benefits including 25 days of annual leave plus bank holidays, a Scottish Widows Pension Scheme, Bupa healthcare and more.


You can find an overview of all our benefits here.



Join us on our journey to become the recognized world leader in Smart Sustainable Building Management software solutions. How do we do this? By putting our people at the heart of our company and creating an inspiring and safe environment that allows all of us to work, learn, live, and play.



Planon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.

Location

Brighton office, with hybrid working.