Job Description

Digital & Trading Marketing Manager \xe2\x80\x93 Pubs Division

Are you an ambitious marketing professional with a real passion for drink, food and digital? If so, we have a fantastic opportunity to make an impact and shape the future of some of Mitchells & Butlers best known pubs brands.

In this 12 month secondment role you will be responsible for leading the future digital and trading strategy for some of our leading brands within this division including O\xe2\x80\x99Neills, Sizzling Pub & Grill and Ember Inns, whilst driving relevance and engagement for our guest base.

This unique Digital & Trading Marketing Manager opportunity offers the chance to manage 3 direct reports and work cross divisionally with some of our leading social and creative agencies as well as being a key influencing role in the Pubs Division team. This is a mobile role which requires travel across our pub\xe2\x80\x99s estate.

What\xe2\x80\x99s in it for me\xe2\x80\xa6

• Mobile working: the flexibility to work from home, the office or one of our sites
• Company Car
• Private medical plan- to help keep you safe and secure
• Love eating out? You\xe2\x80\x99ll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or a Sunday roast at Browns Brasserie & Bar we\xe2\x80\x99ve got you covered.

On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts; and we even give you free shares! There\'s also a free employee helpline- to support you with whatever life throws at you.

What will I be doing?

Reporting to the Head of Brand Marketing for our Pubs Division, the Digital & Trading Marketing Manager will be responsible for:

• Driving divisional sales, profit and market share objectives in line with company ambition.
• Managing the division\xe2\x80\x99s digital and trading strategy to maximise opportunities to communicate across web, app, email and social to drive reach, awareness, engagement and conversion.
• Owning the digital strategy and plan for the division, working with strong agency partners to deliver engagement with our brands through relevant content, as well as topline sales/ conversion through paid social.
• Owning the CRM Strategy and Plan for the Division to drive sign up, loyalty and frequency working alongside our customer marketing team.
• Work with the brand marketing team to deliver seasonal and key date digital campaigns through effective marketing channels.
• Work closely with the brand marketing managers to showcase each of the brands personality, TOV and guest experience across all digital touchpoints
• Leading, developing and coaching direct reports with full line management accountability
• Managing all digital marketing expenditure in line with agreed budgets and forecasts

What do I need?

Just like our brands, our teams are diverse. You\xe2\x80\x99ll have...

• 3 years + experience, with proven performance in a strategic digital marketing role
• A strategic and commercial attitude to sales & performance marketing with a digital focus
• Demonstrable track record delivering successful digital campaigns against agreed metrics
• Experience of line management and a passion to develop talent
• Experience of managing multiple projects and stakeholders at pace whilst having a strong eye for detail
• Self-starter, with a passion, drive and a can-do attitude
• Passion for food and drink, with a keen understanding of the marketplace and competitor set

Working at the home of hospitality (our head office), you may not be serving our guests, but your support will put smiles on our guests and teams faces. This is the place where we get creative, train our teams and crunch our numbers. We\xe2\x80\x99re all about having fun and creating moments to remember across the nation, our head office is no different.

Closing Date: Monday 10th July 2023

About Company: Our pub and restaurants brands include some of the best known names in the hospitality industry so our Marketing team have the fun and creative challenge of keeping regular and new guests coming through our doors. They make sure the exciting promotions, brand partnerships, advertising, point of sale, PR, digital and social media campaigns support every one of our brands unique propositions. As a marketing team member you\'ll spend a lot of time in trade, working with the business managers to make sure the marketing activity creates excitement and interest, whilst being practical for our hospitality teams to deliver on the ground. When you work in a marketing role it is essential to have a real work hard / play hard ethos to live the brand that you represent when you\'re creatively planning campaigns at Head Office or seeing them in action when you\'re out in trade.

Mitchells & Butlers