Job Description

About the Company

Our client is an esteemed player in the disposable vape industry, establishing an impressive global presence. In the United States, a market which accounts for over 40% of the global vaping industry, our client has made its mark as one of the top three brands in disposable vapes. Additionally, we are proud to declare that our client reigns as the premier brand in the UK, boasting a staggering market share exceeding 80%.

Our influence extends beyond these shores, with a flourishing presence in the Asia-Pacific region, Middle East, Russia, Central Asia, and East Asia. While the US market has been pivotal in our success, what\'s remarkable is that we\'ve achieved this impressive standing over the past three years without a local team. Recognizing the immense potential and to further solidify our position, we are now in the process of establishing a dedicated local team in the US. This strategic development is designed to ensure that both our valued customers and partners are afforded an exceptional experience through enhanced product offerings.

Our organization is currently seeking an experienced and highly-skilled Public Relations (PR) Manager with a strong background in the FMCG/Nicotine industry. This role requires a seasoned professional who has mastered the multi-faceted aspects of PR, including positive image building, crisis management, and fostering strategic relationships with local press and agencies. This role will also serve as a company spokesperson, therefore, the ability to speak publicly and confidently about our organization\'s initiatives, products, and services is paramount.

Responsibilities

• Work closely with HQ\'s Global PR Team to align on projects and goals for our brands in the UK.
• Monitor and manage crises and issues.
• Work on cross-cutting affairs with local teams, able to strike a balance among PR standards, compliance bottom lines, and sales growth.
• Create, localize and support PR strategy in the UK to sustain positive, indepth coverage.
• Lead and manage PR agency to execute communications plan.
• Work with different teams to lead and/or assist in press events.
• Support and fully in charge of creation and localization of in-house content, and sometimes lead local review programs over various products.
• Maintain excellent relationships with the UK-based press.
• Monitor local media reports and handle media requests on a frequent basis.
• Expand the local PR and comms team when necessary

• 5+ years\' experience in PR, specifically within the FMCG/Nicotine industry.
• Residing in the UK, an English native speaker.
• Proven experience in the fields of communications (PR, journalism), technology-beat preferred.
• Proven experience in engaging with media in the UK across different categories and different regions.
• Some knowledge about, or interested in the business models and products of the vaping industry, and its peer competitors.
• Must have a clear sense of the industry\'s pain points and its products, and mitigate the challenges by handling issues and generating positive content.
• Proven experience in managing PR agencies preferred.
• Enthusiastic and knowledgeable about the technology, consumer electronics, and FMCG industries in general.
• Possess strong media relations with the UK media, especially business and national media. Proven strong connections with global media and tech (vertical) ones a plus.
• Self-motivated, self-starter with an entrepreneurial spirit, not a "corporate person", and naturally gifted at interacting with others.
• Ability to work across teams, think outside the box and handle tight deadlines

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