Job Description

Company Description

We\'re ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you\'re free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

We\'re on a mission to increase brand heat and establish ASOS as the place to go for new trends. Social media isn\'t something we just do. It\'s at the very centre of all our marketing activity and our product design. We\'re a highly ambitious, energetic and results driven team with a very clear goal. This is a great opportunity for an experienced influencer marketing exec to be part of building the ASOS brand and driving fame through incredible talent partnerships for one of the worlds most loved and exciting brands in fashion.



About The Role

This is a really exciting time for ASOS as we re-design the entire talent operating model. Reporting into the Head of Social, PR and Talent, you will be a responsible for creating an unparalleled experience for influencers and talent that fuels excitement and generates brand love.

The ideal candidate is at the forefront of PR and influencer marketing trends and has a creative and innovative approach that can elevate traditional programming with innovative forward thinking. They will have experience in consumer facing activations to inspire connections and engagement between brand and their target audiences. Additionally, the candidate should be well-versed in existing and emerging social media platforms, knowledgeable on up-and-coming influencers and media outlets, and can act as a resource to the team with fresh and original ideas that can position ASOS as the brand for fashion inspiration for 20something fashion lovers.

You will manage a global team and budget and will need to work closely and confidently with multiple teams. You will need to be commercially orientated and have a proven track record of clearly demonstrating social impact on business objectives as well as proven experience with embedding a completely new talent operating model at an e-commerce/ fashion brand.

What You\'ll Be Doing

• Lead the development and roll-out of ASOS\'s newly reimagined global talent strategy.
• Manage a team of influencer/talent reps to identify and build a scaled roster of talent.
• Develop and plan the global consumer communications and influencer marketing calendar including nuanced, local variants of the global strategy to
• optimise in specific markets and clearly communicate this to the wider business.
• Oversee the planning and execution of PR and influencer marketing campaigns, ensuring messaging is consistent across all channels and effectively resonates with our target audience.
• Conceptualise and execute creative and impactful consumer-facing activations that inspire connections and engagement between our brand and our target audience.
• Build and maintain strong relationships with influencers/ talent (inc. agencies) and media outlets negotiating partnerships and collaborations that deliver results.
• VIP talent partnership management - sourcing, negotiating and managing the relationship.
• Stay informed about emerging social media platforms, up-and-coming influencers, and media outlets to identify new opportunities for brand promotion.
• Stay up-to-date with PR and influencer marketing trends and develop innovative strategies to position our brand as a leader in the industry with responsibility of communicating to your team and wider business.
• Be the key point person on all PR and talent marketing, representing marketing at a senior level within the business.
• Collaborate cross-functionally with internal teams, including marketing, social media, and creative, to ensure a cohesive and integrated approach to PR and influencer marketing.
• Contributing and aligning to a centralised integrated marketing calendar, including all relevant commercial priorities.
• Developing a close working relationship with senior buying & design teams and other relevant internal stakeholders to ensure an acute understanding of product development and new seasonal drops across all ASOS owned brands
• Work with the Senior Social Strategy and Insights Manager to implement and maintain reporting of our PR and influencer marketing initiatives.
• Manage and work with agency partners to create an agile operating model and leverage their experience and expertise to push in-house boundaries. Responsibility for any new supplier sourcing/ onboarding
• Ensure all partnerships adheres to legal and ethical guidelines.
• Manage budgets, targets and campaign execution to hit internal customer, category and brand goals e.g., increased SOV
• Line management of direct reports including development and training

Qualifications

Who We\'d Like to Meet

The ideal candidate will be an experienced PR and Influencer Marketing professional with fashion and/or retail experience, who has proven media and agency relationships. They will need to feel comfortable in a fast-paced environment with multiple work streams, moving at different speeds, the ability to adapt and, at times, comfortable with certain levels of ambiguity. They will have proven experience with embedding a completely new talent operating model at an e-commerce/ fashion brand.

• Demonstrable experience working on brand or agency side managing accounts for a large global business or accounts.
• Strong media relations and existing agency relationships within fashion industry.
• Strong understanding of influencer marketing strategies with relevant experience helping to develop a new operation model and define and build brands on social.
• Confident in managing VIP talent and agency relationships.
• Proven event management experience.
• Enjoys a fast paced environment, constant change and being comfortable dealing with ambiguity. This is crucial in a high-growth environment which continuously redefines itself.
• High degree of personal and professional familiarity with all social platforms including Instagram, TikTok, Facebook, Snapchat, YouTube etc.
• An enthusiastic and proactive attitude.
• Crisis management.
• Able and willing to take considered risks. Digital media is a developing space and the ability to make decisions about which risks to pursue, and which not to, is really important - as is the ability to assess and learn from those activities.

Additional Information

What\'s in it for you?

Employee discount (hello ASOS discount!)

ASOS Develops (personal development opportunities across the business)

Employee sample sales

Access to a huge range of LinkedIn learning materials

25 days paid annual leave + an extra celebration day!

Discretionary performance related bonus scheme

Private medical care scheme

Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Our Commitments

We want our people to be whoever they want to be. That\'s why we\'re committed to creating a truly inclusive culture at ASOS, but how\'re we doing it?

We\'re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We\'ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

We have several employee networks that operate as safe spaces, to help support and celebrate our people, find out more .

How can we support you to be your best self? Our Talent team will be happy to provide support e.g. if you need additional time to prepare for an assessment or you have requirements for any part of the interview/hiring process - just let us know by email or phone, whatever works best for you. It\'s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.

If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.

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