Job Description

In this role, you will work closely with the Director of Audiences, Head of Communications, and Senior Management of all V&A sites to maximise Comms opportunities to underpin the V&A\xe2\x80\x99s strategy, engage audiences, launch the V&A\xe2\x80\x99s new museums, and drive growth. This includes developing and implementing a V&A-wide corporate comms strategy, shaping our approach to national and international activity, reviewing our key messaging and corporate positioning, driving thought leadership, and delivering dedicated PR campaigns.
You will advise on and shape positioning around public funding, inclusivity, sustainability, and cultural and socio-political issues impacting the cultural sector, as well as develop communications approaches, briefings and campaigns to support the V&A\xe2\x80\x99s strategic priorities. Additionally, you will develop briefings for the V&A\xe2\x80\x99s Executive Board (and occasionally Trustees), and play an active role in horizon scanning and mitigating any risks to the V&A\xe2\x80\x99s reputation.
Building on work done to date, you will support and coordinate public affairs activity, leading a plan that will proactively communicate the V&A\xe2\x80\x99s strategic priorities to relevant stakeholders, and creating advocates for the V&A.
Part of the Audiences, Commercial and Digital division, and working closely with senior management across the V&A, this role sits within the V&A\xe2\x80\x99s Communications team, responsible for building the V&A\xe2\x80\x99s brand through high-profile and creative PR campaigns, partnerships and initiatives that nurture audience relationships across the UK and globally, protect the V&A\xe2\x80\x99s reputation, and drive reach and revenue.



The V&A is the world\xe2\x80\x99s leading museum of art and design, housing a permanent collection of over 2.8 million objects, books and archives that span over 5,000 years of human creativity. The museum holds many of the UK\'s national collections and houses some of the greatest resources for the study of architecture, furniture, fashion, textiles, photography, sculpture, painting, jewellery, glass, ceramics, book arts, Asian art and design, theatre and performance. Our mission is to be recognised as the world\'s leading museum of art, design and performance, and to enrich people\'s lives by promoting research, knowledge and enjoyment of the designed world to the widest possible audience. We strive to make the V&A matter to more people and in that context we work to the following six strategic objectives:

• To create a world class visitor and learning experience across all V&A sites and collections.
• Focus and deepen the relevance of our collections to the UK creative and knowledge economy.
• Expand the V&A\'s international reach, reputation and impact.
• To operate with financial and organisational initiative and efficiency.
• Showcase the best of digital design and deliver an outstanding digital experience.
• Diversify and increase private and commercial funding sources.