Job Description

The Stores Marketing Manager is responsible for the planning and execution of Marketing activity through a customer lense, to support the stores. They will work cross functionally with other central teams supporting the stores - such as Events, PR, Organic Social, Creative, Buying and Digital. \xe2\x80\x8b

This role is focused on driving our Selfridges growth plan, positioning both the Selfridges brand and the store as the ultimate shopping destination for new and existing customers across our Birmingham and Manchester stores.

This role can sit in either our Manchester or Birmingham store.

As the Stores Marketing Manager, you will:\xe2\x80\x8b

• Drive a customer centric marketing strategy for our individual stores, drawing on our core values and positioning Selfridges as a unique, world class destination that stands for a sustainable future and is inclusive for all.

• Plan and oversee all store specific marketing activity, including owned and paid channels, to drive consideration and ultimately footfall to Selfridges - highlighting relevant new brands/products/services and experiences.

• Work cross-functionally with teams (including Events, PR, Organic Social, Creative, Buying and Digital) \xe2\x80\x8bto deliver an optimised programme of 360 marketing activity to attract new customers and engage existing customers to keep coming back.

• Own and update the Marketing Calendar for each store - as a strategic tool for planning and cross functional sharing.\xe2\x80\x8b

• Leverage insights from store-level segmentation and customer analytics to inform acquisition strategy and prioritise content/messaging to optimise campaign effectiveness. \xe2\x80\x8b

• Manage the regional stores media budget for each store based on inputs provided by the store teams as well as aligning to the Customer Marketing calendar.

• Measure and report on store-specific activity, including regional paid media, influencer and partnership marketing campaigns

• Partner with the CRM and Insight teams to develop better customer insight and customer KPI measurement/tracking activity for customer segments to ensure the best targeting is selected for each campaign

• Plan regional customer retention & engagement activity, working with the CRM and Social team to support key stories across each store via geo-targeted email inclusions and app push activity

• Build and maintain marketing relationship with key local partners in Birmingham and Manchester

• Schedule and lead on the monthly meeting with the regional General Managers, ensuring there is a clear agenda to share future looking marketing activity and plans

• Regular catch ups with the relevant store managers to ensure alignment on priorities

• Visit each store monthly to stay informed about store developments and plans, the local media landscape and to maintain key local partner relationships

The Ideal Candidate

• A breadth of experience in store, and digital marketing, ideally gained from a large multi-channel retail business in the premium/luxury sector

• Strong knowledge of the local cities - Aware of best-in-class local marketing and communications\xe2\x80\x8b

• Good knowledge of CRM and audience strategy

• Ability to manage and flex style to senior stakeholders, peers and work with colleagues at all levels of the organisation

• Experienced in Word, Excel and PowerPoint\xe2\x80\x8b

• Able to work at pace paying attention to the detail\xe2\x80\x8b

• Able to think strategically \xe2\x80\x8b

• Strong process / project management skills\xe2\x80\x8b

• Proactive\xe2\x80\x8b

• Strong communication skills (verbal and written) \xe2\x80\x8b

• Exemplary planning and organisation skills\xe2\x80\x8b

• Resilient and resourceful with \'can do\' attitude and strong focus on delivery\xe2\x80\x8b

• Aware of all competitor activity including product offerings and events

• Experience in analysing media campaigns, ideally using GA360

• An example of our values, a trusted and respected colleague\xe2\x80\x8b\xe2\x80\x8b

• Flexibility to support the marketing team with wider projects

• Experience of managing direct reports desirable.

About the Company

Rewards and benefits

Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary.

Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or hybrid working

Generous annual leave that increases with length of service

Up to five paid volunteering days - from beach cleans to co-ordinating food and clothing donations

Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies

Defined pension contribution scheme

Generous bonus and/or commission scheme

Enviable team member discount including sale previews and double discount days

Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment

Subsidised gym memberships

Annual travel pass and cycle-to-work schemes

A sustainable car salary sacrifice scheme

Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members

Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance

Access to a wide range of training programmes to help your career development

Read on to find out how you can play your part in Reinventing Retail\xe2\x80\xa6

Everyone is welcome

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome - irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.

Our awards cabinet

We\'re not ones to brag, but since you asked...Selfridges has won the award for The World\'s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a \'Best 25 Big Company to Work For 2020\' as awarded by The Sunday Times.

Selfridges

Salary Competitive plus benefits
Annually
Job Reference selfridges/TP/236299/4235
Contract Type Permanent
Closing Date 14 July, 2023
Job Category Marketing
Location London, United Kingdom
26 June, 2023

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