Job Description

Who we areWelcome to Ascot where tradition meets innovation and excitement is the heartbeat of our business.We are a destination for over 500,000 guests each year where passion, elegance, and celebration converge, and it is our team of behind-the-scenes heroes that bring every intricate detail to life.As one of the world's leading racecourses, Ascot is renowned for its rich heritage spanning over 300 years. But we are not bound by the past; we're driven by the pursuit of excellence in everything we do.From hosting our flagship event, Royal Ascot, to pioneering sustainable practices, we are committed to building a global lifestyle brand, wrapped around the world-class horse racing we stage.At Ascot we believe in preserving the beauty of our surroundings and minimising our ecological footprint. From eco-friendly initiatives to community engagement programs, we strive to make a positive impact on both the environment and the lives of those around us.What we are looking forWe are currently seeking a Sponsorship Sales Manager to join our Sales team, based in our offices at the racecourse in Ascot, Berkshire.What you'll be doingAlongside the Sales Manager, proactively manage the sales team to drive revenue across the premium inventory including responsibility for race sponsorship. The role holder will be required to ensure consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel. Identifies objectives, strategies and action plans to improve short and long term sales and earnings. The department is striving to be best in class, and this is a key role to instil best practice in everything we do.Responsibilities:

• Lead and inspire the sales teams to overachieve against sales targets
• To proactively sell all Ascot products, with a primary focus on Raceday Sponsorship, Fine Dining & Day let boxes
• Evolve and improve collectively our sales team to ensure we maintain a best-in-class approach to sales
• Demonstrate highly effective Performance Management principles including accurate observation, evaluation & recording of individuals' performance, behaviours, and activities
• To have overall responsibility and accountability for the raceday sponsorship budget, and to work alongside the Hospitality & Operations Manager to deliver sponsorship rights
• Lead the direction, activity and subsequent reporting of the sales team on CRM identifying what our key business needs and desires are for the Sales Team & helping to effectively implement
• To create a unified sales force comfortable selling across all premium inventory, both through inbound enquiries and proactive call campaigns
• To ensure effective cross selling across the Commercial team
• To champion improvements to the customer's event day experience and to their sales experience wherever appropriate
• To ultimately grow fine dining revenue on both Ascot Racedays and Royal Ascot to record revenue numbers and subsequent profit levels
• To be a role-model as the best salesperson in the team; this can be viewed through revenue generation through proactivity, drive, and desire to always want to overachieve
• Oversee delivery of commercial income from new business & existing business revenue sources - race day sponsors, hospitality, catering income & day let boxes
• Demonstrate ROI and budget management
• To continually monitor the team's performance and to empower individuals to continue to drive revenue.
• Evolve and develop the sales engine over time by accurately capturing and reflecting observed behaviors, processes and activities that prove to be successful at Ascot
• Develop, drive & deliver best in class across the department
• Work with Senior Sales Manager to ensure key objectives for sales are continually delivered. Drive business processes and constantly re-evaluate processes to create a best in class in sales team
• Design, develop and drive The Ascot Way. Deliver the Ascot Way as a brand ambassador for Ascot, helping to educate ARL & immediately the sales team in its delivery & how to utilize effectively with customers
• To champion best practice for cross selling within the Commercial department
• Support Race days as applicable
• Such other duties as the Company may, at times, reasonably require

Skills and experience you can bring

• Proven experience and able to demonstrate success in a sales environment preferably within sport
• Have effectively managed a sales team for the last 2 years
• Experience of selling to both corporate and private individuals at all levels
• Knowledge of sports marketing in general, key trends and knowledge of hospitality sales
• Competence with Microsoft packages (Word, Excel, PowerPoint) and Dynamics would be preferable
• To work closely with the Senior Sales Manager to continue to drive the improvement of Ascot Fine Dining products
• To work closely with the Senior Sales Manager continually improve the processes and practices of the sales team to create a best-in-class sales team
• To continually use data and insights to inform key decision making of the department
• Passion for sports and willingness to learn about the professional racing industry is important

What you can expect from us

• A best-in-class welcome with a tailored induction and racecourse tour, as well as a wide range of training schemes to help with your learning and development
• Access to a range of wellbeing support for yourself and your family including a dedicated Employee Assistance Programme and Healthcare support app with 24/7 virtual GP access
• Opportunity to make an impact in our Volunteer week with a day out of the office to support local community and charity partners
• End of year offices closed (extra 2 days annual leave added to your entitlement)
• Time Off in Lieu (toil) for working weekend race days
• Clothing and hat hire
• Complimentary race day entry for friends and family
• Exclusive discounts in local shops and cafes
• Exclusive discounts from selected partner brands and suppliers

And let's not forget, invitations to our monthly social nights as well as annual parties and afternoon teas to celebrate our most special occasions throughout the year.What sets us apart from the restWe take pride in our commitments to make a positive change for now and future generations to come, whether through our Diversity and Inclusion strategy and training programmes, our award-winning 'Racing To Zero' sustainability actions, or our forward-thinking employee benefits including flexible working and menopause policies, as well as health and EAP support access.We are also proud of our community outreach which includes a volunteering week for all employees to spend time supporting local charities.Our Diversity and Inclusion VisionWe are committed to ensuring guests from all backgrounds and communities feel welcome at the Racecourse and are working to ensure our internal teams are nurtured within a supportive and inclusive environment. Our mission is to eliminate discrimination and prejudice of any kind at our venue and throughout our business. By educating and implementing meaningful actions across all that we do, we can make certain that Ascot is a place for everyone to enjoy. As an equal opportunities employer, Ascot Racecourse is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company.How to applyApplications will close on 21 March 2025. We reserve the right to close this vacancy early should a suitable candidate be identified.For assistance with your application or should you require an alternative application format, please contact .Share this jobClosing Date21/03/2025LocationAscot Racecourse Ltd (ARL)DepartmentSalesJob TitleSponsorship Sales ManagerCityAscotCountryUnited Kingdom

Ascot Racecourse