Job Description

This role will be based at our Bournemouth Head Office and the core working hours are Monday to Friday \xe2\x80\x93 9am to 5pm, and with the flexibility to work from home two days a week. You will also be required for work from our Southampton based video studio from time to time. Occasional weekend/out of hours working required with time given in lieu of any out of hours\xe2\x80\x99 time worked, and working hours can be adjusted to make this more manageable.

About the Role:

The social team at Hobbycraft are responsible for Hobbycraft\xe2\x80\x99s branded social platforms, including TikTok, Instagram, Facebook and Twitter.

This newly created role, of Social Media Video Producer, will take ownership for our social first video production, focusing predominantly on TikTok and Instagram Reels, while also executing Live broadcasts across Facebook, Instagram, TikTok and YouTube. You will manage ideas from concept through to publishing, working to ensure we are delivering on trend and inspirational video content that captivates and engages. You will also work to support the extended team with production co-ordination on longform YouTube tutorials.

This role sits within the Marketing Department and reports into the PR & Social Media Manager and works alongside the Social Media Executive and Social Media Coordinator. You\xe2\x80\x99ll also be work closely with the Digital Marketing Team, Content Marketing Team, and Ecommerce Team.

What you\'ll be doing:

• Propose, plan and execute our social media strategy in-line with marketing and brand campaign calendar helping us increase our followers, engagement and impact across all platforms.
• Working closely with our Social Media Coordinator on the day-to-day management of social media platforms. Scheduling and publishing content, alongside responding to, and engaging with audiences on all platforms.
• Plan, film and edit social first video content to be used TikTok and Instagram.
• Work collaboratively with the Social Media Video Producer to ensure we\xe2\x80\x99re creating optimized and engaging video content for our brand channels, with particular focus on TikTok.
• Be the team\xe2\x80\x99s lead on social media campaign content. See ideas through from concept to completion and ensure campaigns are delivered on time and within budget, and analysis and collate strengths and learnings of a campaign.
• Keep the relevant teams up to date with our campaign content plans as well as the latest trends and behaviors on our social channels.
• Liaise with the Digital Marketing Manager on how our paid and organic content works together, and you will lead on the creation of TikTok paid assets, ensuring they are optimized for the channel.
• Work closely with our network of TikTok stores ensuring they are regularly briefed on priorities and focuses.
• Attend photo and video shoots, capturing video content for brand social channels.
• Deliver relevant training and guidance to our network of Hobbycraft Artisans, to ensure they are confident across all priority social media channels.
• Managing relationships with internal content creators, and external influencers and creators, to ensure our channels are populated with entertaining content that drives social KPIs.
• Work with the customer services team to ensure brand responses on Facebook, Instagram and Twitter are concise and accurate and our customer feel informed and supported.
• Take responsibility for weekly social reporting, adding insights and actions and updating on a weekly and monthly basis.
• Strive to ensure our content is always best in class and ahead of the game.

Who we\'d love to meet:

• You\xe2\x80\x99re an enthusiastic team player with a genuine obsession with social.
• A confident user of TikTok, Facebook, Instagram and Twitter.
• Someone who has an eye for detail and have a proactive approach to tasks and a can-do attitude.
• You\xe2\x80\x99ll be an excellent communicator who can articulate themselves and any ideas they have.
• You\'ll be a highly organised person and a creative thinker that can spot a winning campaign concept at fifty paces.
• You\'ll be across the breaking social media trends, and be plugged into pop culture, always looking for fresh ways we can engage our audience in the social sphere.
• You\xe2\x80\x99ll have the ability to build working relationships quickly, both internally and externally.
• You\'ll have flawless copywriting prowess.
• You\'ll understand online content for the crafty handmade audience.
• Someone who has an interest in craft, making and baking.
• And a passion for the Hobbycraft brand is a must!
• Someone who has a car and is happy to drive to photo and video shoots at our Southampton based studio, Hobbycraft store or shoot location.

Experience:

• A minimum 2 years of experience creating brilliant social media content for a business/brand.
• A confident user of Microsoft Office programs, all social media platforms, Sprout Social, Google Analytics, Canva, CapCut and Adobe Creative Suit programs.
• It would be a bonus if you had experience of line management, but this is not essential.

About our Benefits:

• Competitive Salary.
• 25% Discount Card for Hobbycraft Stores and Haskins.
• Hybrid working policy.
• Free Onsite Parking.
• Dog Friendly Office.
• EV Charging Point.
• Free Hot Drinks.
• 33 days holiday inclusive of Bank Holidays with an increase each holiday year.
• Birthday Day Off.
• Company pension contribution \xe2\x80\x93 up to 4% contribution.
• Employee Assistance Programme provide by Retail Trust.
• Cash Health Plan with Health Shield.
• Contribution towards eyesight test and glasses.
• Subsidised gym membership.
• Cycle to Work Scheme.
• Long service awards and gifts.
• Continuous training and development.
• Colleague Wellness Programme.
• A creative working environment.
• Colleague Social Events throughout the year.

We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.

About us:

We\xe2\x80\x99re here to help you create:

Our passion for craft is at the centre of everything we do. This is reflected in our creative and knowledgeable Hobbycraft store colleagues, who are always on hand to help, and our vast, carefully selected range of quality products. Throughout the year, we also host a variety of workshops and demos in stores and online, designed to give everyone the opportunity to master a new craft or refine a beloved one.

We\'re here to support everyone on their crafting journey, from parents looking to encourage their creative kids, to student artists, expert knitters, model making hobbyists and more! Why not come into your local Hobbycraft store today and find the perfect craft for you?

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