Job Description

: We are seeking a detail-oriented Social Media Marketing Analyst to join our team. As a Social Media Marketing Analyst, you will be responsible for optimizing our social media marketing campaigns, managing online reviews, and ensuring brand awareness through strategic social media posting. Your insights and recommendations will play a critical role in enhancing our social media marketing efforts and improving the customer experience. You will also be responsible for developing and delivering internal staff communication, including our corporate newsletter. Responsibilities:

• Campaign Planning and Strategy: Collaborate with the marketing team to develop comprehensive social media marketing strategies aligned with business goals. Identify target audiences, define campaign objectives, and determine effective platforms and tactics.
• Performance Tracking and Analysis: Monitor and analyze the performance of social media marketing campaigns. Utilize data-driven insights to evaluate campaign effectiveness and optimize future strategies.
• Online Review Management: Monitor online review sites and respond to reviews in a timely and professional manner. Manage brand reputation by leveraging customer feedback constructively.
• Collaboration with Other Departments: Work closely with customer service and other relevant departments to address customer concerns and improve the overall customer experience.
• Customer Surveys: Develop and implement customer surveys to gather feedback. Analyze survey results and provide actionable recommendations for improving customer satisfaction.
• Social Media Posting and Brand Awareness: Create engaging social media posts for various platforms. Develop a content calendar to drive brand awareness, engagement, and audience growth.
• Data-driven Insights: Use data analysis to derive actionable insights and recommendations. Stay updated with industry trends and best practices in social media marketing.
• Reporting and Presentation: Prepare reports and presentations on social media marketing performance, including KPIs and campaign results. Communicate findings and recommendations to stakeholders.
• Additional tasks as requested by the General Manager including delivery of corporate newsletter.
• Video creation: Equipped with the ability to craft engaging and visually appealing videos for promotional content, educational videos and captivating visual storytelling.

Requirements:

• Bachelor\'s degree in Marketing, Business, Communications, or a related field.
• Proven experience in social media marketing analysis and campaign optimization.
• In-depth knowledge of social media platforms, advertising tools, and analytics.
• Proficiency in data analysis, tracking tools, and reporting.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Familiarity with online review management and customer feedback.
• Experience in customer survey development and analysis.
• Ability to collaborate effectively with cross-functional teams.
• Strong organizational skills and ability to meet deadlines.
• Knowledge of posting and optimizing content on major social media platforms.

Job Type: Full-time Salary: \xc2\xa320,000.00-\xc2\xa330,000.00 per year Benefits:

• Free parking
• On-site parking
• Private medical insurance

Schedule:

• Monday to Friday

Work Location: In person