Job Description

As we continue our mission to make people and nature happy through chocolate, wexe2x80x99re looking for a Social Media Manager to join our Marketing team on a permanent basis.Salary paying up to xc2xa345,000 per annum.Ready to take the reins of a brand everyone loves to talk aboutxe2x80x94especially on social? At Hotel Chocolat, wexe2x80x99re looking for a Social Media Manager to lead the charge in shaping and executing a bold, engaging social strategy across our established channelsxe2x80x94Instagram, Facebook, TikTok, and Xxe2x80x94while also expanding into new spaces like Pinterest and YouTube. Youxe2x80x99ll have full creative autonomy, working closely with stakeholders across the business to craft compelling content campaigns that spark conversation, build brand engagement, and drive real results.We are at a pivotal stage in our growth journey. As the brand continues to expand, social media is playing an increasingly integral role in our UK marketing strategy, so therexe2x80x99s never been a better time to make your mark.Here at Hotel Chocolat, we've adopted a hybrid working pattern where appropriate. For this role it means working 3 days a week on site, with the other 2 days spent working remotely, from home or wherever you like! The on-site location for this role is our Head Office xe2x80x98Mint Housexe2x80x99 in Royston, Hertfordshire, our home since 1994; just off the A505, ten minutesxe2x80x99 walk from Royston Train station and commutable from London Kings Cross.Ad-hoc travel to our Design studio in London will also be required.As well as a competitive salary and company benefits, youxe2x80x99ll receive 50% discount on all products, and a delicious 70% discount for you and your guests when you stay at our Rabot Estate hideaway on the paradise island of Saint Lucia.What Youxe2x80x99ll Be Doingxe2x80xa6.

• Own the social and content strategy, plan and execution through existing, evolving and new social and content channels.

• Lead a Social Media and Content Exec, supporting and growing them through having clear goals, personal development plan and the right level of day-to-day support.

• Write creative briefs for the content & social agency or in house team to develop assets for brand story-telling and seasonal campaigns, in line with our strategic social pillars.

• Responsible for Social Media production and content creator spend, forecasting periodic spend, making decisions on spend allocation and analysing return on investment via the Media Mix Modelling tool.

• Collaborate with marketing and other business areas to identify tactical social opportunities, and then plan, create, and implement them.

• Work closely with the Campaign and Media teams to align owned social strategy with Paid.

• Lead on social reporting and listening using the Social Listening tool ensuring you are rigorously tracking the performance of all social content and using insights derived from social listening to feedback to Campaign, Product Marketing and Creative teams.

• Be proactive in identifying new and emerging platforms and formats on social and encourage first use where appropriate.

• Lead the overall content strategy and develop a multichannel content plan, working closely with channels (especially Campaign, Product Marketing, CRM, Paid Media, PR and Digital) to ensure content that is created is amplified and activated to deliver comms goals and traffic KPIs on the website (specifically leading the content calendar for the HC blog/content hub).

• Responsible for the use of Content Creators and Influencers on TikTok, working closely with the PR and Influencer Manager. Identify and liaise with relevant talent (possibly via an agency), negotiating rates for content, and ensuring the relevant agreements are in place. Co-create content with these parties and ensure a plan is agreed to maximise content coverage and KPIs.

• Own the social and content budget including setting annual budgets/plans, quarterly forecasting and raising Poxe2x80x99s.

• Responsible for TikTok Shop strategy, trading and product listing maintenance. Working closely with the Omni-Channel Trading Team to agree the ranging.

• Work closely with Digital Project Delivery Manager to keep abreast of updates that affect the integration or product mapping.

Who You arexe2x80xa6Essential

• Experience in defining and executing a social strategy and plan from end to end with proven results and impact on brand consideration and commercial KPIs.

• A proven track record of driving brand growth and engagement through social channels including Tik Tok and You Tube, through growing and managing a community.

• Excellent communication skills, both written and verbal.

• Ability to dig into the data behind social media channels and define key metrics and KPIs using insight to drive action.

• Experience using social media analytics tools and scheduling/management software

• Passion for Hotel Chocolatxe2x80x99s products, brand, and customers.

• Leading a team with goals, personal development and growth.

Desirable

• Known for your storytelling, creativity and innovative thinking.

• Be in-the-know when it comes to emerging social trends, platforms and technologies.

• A passion for writing and delivering short form copy for social posts.

• Confident in managing multiple stakeholders.

• Confident in working with external talent e.g. creators

• Content creation and editing experience.

Who We Arexe2x80xa6Wexe2x80x99re one of the UKxe2x80x99s favourite premium chocolate brands, with a range of products spanning luxury gifts, alcohol and our pioneering drinking chocolate system, the Velvetiserxe2x84xa2.A cacao pod takes years to grow xe2x80x93 it canxe2x80x99t be rushed if itxe2x80x99s going to be just right for our products. The same can be said for Hotel Chocolat, which originally started as a mint production company before we realised it was luxury chocolate that we were really passionate about.Now, wexe2x80x99re market leaders in the industry. What began as an online-only business grew to 140 stores across the UK, and wexe2x80x99re still growingxe2x80xa6 Today, wexe2x80x99re multi-category, multi-channel, and multi-territory, and our customers, colleagues, cacao farmers and suppliers all benefit from the success we make together.To learn more about us and read about our People Pledge xe2x80x93 our commitment to equality, diversity and inclusion xe2x80x93 click here: hotelchocolat.com/uk/engaged-ethics/our-people.htmlAt Hotel Chocolat, we treat each other with respect, equality and grace. Our mantra? Be brave. Be kind.This People Pledge is underpinned by our values of Originality, Authenticity and Ethics.We encourage new ideas and fresh thinking and for each of you to bring your ORIGINALITY to work.We want you to be your AUTHENTIC self xe2x80x93 and feel comfortable to share your differences, and what makes you unique.Our commitment to being an ETHICAL business means we have a deep sense of fairness when it comes to the way we treat one another.This applies during our recruitment process too. We are proud to be an Equal Opportunity Employer who positively celebrates a diverse and inclusive culture. We welcome people from all walks of life to join us, bringing their individuality to help us reach our ambitious growth plans. We believe this is critically important to help us create a place to work where everyone feels like they belong, can be themselves and where all of our differences are celebrated.

Hotel Chocolat