Job Description

The Social Media Engagement Manager is responsible for developing and executing social media strategies to enhance brand awareness, engage with the community, and drive traffic to the company's digital platforms. This role involves creating compelling content, managing social media accounts, and analysing engagement metrics to optimize performance.Key Responsibilities:

• Develop and Implement Strategies: Create and execute social media strategies to increase brand visibility and engagement.
• Content Creation: Produce and curate engaging content for various social media platforms, including text, images, and videos.
• Community Management: Monitor and respond to comments, messages, and mentions across social media channels to foster a positive community.
• Analytics and Reporting: Track and analyse social media metrics to measure the success of campaigns and identify areas for improvement.
• Trend Monitoring: Stay updated with the latest social media trends and tools to ensure the company remains at the forefront of digital marketing.
• Collaboration: Work closely with marketing, PR, and other departments to align social media efforts with overall business goals.

Qualifications:

• Education: Bachelorxe2x80x99s degree in Marketing, Communications, or a related field.
• Experience: Passion and proven experience in social media.
• Skills: Strong understanding of social media platforms, excellent communication skills, creativity, initiative and proficiency in EveryoneSocial.

Key Performance Indicators (KPIs):

• Impressions & Posts Rate: Measure the level of interaction with the content.
• Follower Growth: Track the increase in followers across social media platforms.
• Traffic: Monitor the amount of traffic driven to the companyxe2x80x99s website from social media.
• Social Impact Rate: Measure the strength of our content through engagement.

This role is ideal for someone who is passionate about social media, has a knack for storytelling, and enjoys engaging with online communities.

HTEC Group