Social Audience Insights Analyst (16 Month Ftc)

London, United Kingdom

Job Description


Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery\xe2\x80\xa6 the stuff dreams are made of.

Who We Are\xe2\x80\xa6

When we say, \xe2\x80\x9cthe stuff dreams are made of,\xe2\x80\x9d we\xe2\x80\x99re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD\xe2\x80\x99s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what\xe2\x80\x99s next\xe2\x80\xa6

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

See what it\xe2\x80\x99s like to work at CNN! Follow us on , and .

Your New Role

CNN International Commercial (CNNIC) is responsible for the business operations of CNN\xe2\x80\x99s properties outside of the United States. All commercial activities for brands such as CNN International, CNN Arabic, CNN Style and CNN Business are aligned within the division. This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world\xe2\x80\x99s leading international news provider.

The Social Audience Insights Analyst is a new role within the team that will be dedicated to using social audience intelligence platforms to understand what matters to audiences, how brands are perceived online and identify where the strategic content opportunities exist. This position will sit at the intersection of audience insights and sales client strategy to elevate our strategic audience intelligence on pitches. This requires:

Understanding how social and behavioural insights are evolving and how to mine these datasets for actionable insights for brands

Quantifying the CNN effect online investigating and measuring how CNN fuels the conversation

Delivering strategic insights and thought leadership analysis for brands and clients to inform our partnership and content strategy

This position will work closely with our Audience Insights team and sales to develop the strategic insights and evolve our business and audience intelligence. The role requires the candidate to have a strong grasp of audience data analysis, as well as going beyond the numbers and providing the \xe2\x80\x9cWhy\xe2\x80\x9d. This role is equal balance of data management, analysis and report writing responsibilities.

This is a fixed term contract for a period of 18 months.

Your Role Accountabilities

Creating high quality, accurate and reliable reports and dashboards to answer key business challenges from sales working closely with the Audience Insights leads

Developing a strong foundational knowledge of the social audience tools and data sources available

Conducting desk research to better understand the topic, client or industry

Building the Boolean operators and logic to run searches and cleaning datasets by removing irrelevant data for insight analysis

Identifying and flagging potential issues and bugs with the Audience Insights leads ensuring issues with data are spotted and resolved in timely manner

Exploring and precisely analysing the data to surface and test insight hypothesis

Presenting the findings in client facing reports

Skills and Qualifications

Proven experience with social listening platforms like Sharablee, Brandwatch, Pulsar

Strong problem-solving skills and attention for detail to identify issues and suggest suitable solutions

Full knowledge of Boolean operators and logic

Advanced level of experience with Excel formulas and functions and PowerPoint charting and deck writing

Harness a querying instinct to question why findings are as they are \xe2\x80\x93 pushing beyond reporting metric shifts and hunting for the story and the why

Excellent communication skills, able to articulate and present complex concepts and narratives in a clear and concise manner to a wide variety of audiences.

Understand the ad-tech and data-tech landscape to connect audience insights to audience targeting to audience validation

Have a passion about the field and industry you work in: digital and social. Beyond work projects, you are thinking & reading about how media and culture is changing and evolving

How We Get Things Done\xe2\x80\xa6

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits\xe2\x80\xa6

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you\xe2\x80\x99re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@wbd.com.

WarnerMedia

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Job Detail

  • Job Id
    JD2996082
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, United Kingdom
  • Education
    Not mentioned