Job Description

Position Summary
Why join our team?



This role will be integral to the continued rapid growth of our direct-to-consumer (DTC) sales business through Samsung.com, and will focus on the SMB segment (1-250 employees).



The successful candidate will be responsible for developing and delivering data-driven marketing plans to acquire and retain customers in the SMB segment ultimately through driving sales of Smartphones, tablets, PC's and wearable products. You will develop marketing plans across owned and operated channels, CRM, and offline events, to drive business customers into and through the purchase journey. You will create digital content, promotional assets and product messaging within your plans that align to UK B2B product messaging & brand guidelines, ensuring consistency in the UK market.



This role requires strong cross-functional collaboration, with the wider DTC (Samsung.com) function, as well as Suwon Office, European Office (EO) and UK B2B product & marketing teams.
Role and Responsibilities
Your key responsibilitiesAlongside the D2C Marketing lead, Develop 12-month B2B Marketing Plan in line with B2B strategy. Creative & Content: Produce product marketing materials and reasons-to-buy messaging (for media/web pages) for products categories including: SMP, rugged devices, NPC, enterprise edition. Build quarterly B2B marketing strategies aligned with quarterly B2B priorities and promotional roadmap, outlining goals and targets for the overall strategy and each initiative. Forecast marketing budget annually & quarterly, and pitch for budget to support plan. Take B2C and European Office plans and determine which campaigns and launches B2B will align to each quarter. Attend GTM meetings as marketing lead for DTC SMB to ensure B2B plan is aligned. Incorporating B2B Messaging and tone of voice; Develop pitch packs and other tools to support DTC sales and contact centre teams. Brief agencies and manage approval process with legal and commercial. Lead the roadmap of SMB CRM Activity working with B2B Brand and DTC teams, growing our current audience, sends and performance. Work with B2B, DTC and EO teams to grow SMB marketing database, through data purchasing and improving efficiency and performance of lead capture journeys. Planning and execution of offline events such as industry events and trade shows to grow reach and drive registrations to Samsung business site. Work closely with DTC Development team to develop and implement effective B2B partnership strategies, driving awareness, revenue and market expansion. Develop SEO content plan to drive growth while collaborating with onsite lead and SEO lead to complete. Deliver regular reporting and post launch/campaign results analysis ensuring findings & recommendations are shaping future activities.

What we need for this role
To be successful, you will possess the following skills and attributes:Experience building and delivering marketing plans that drive tangible sales performance for a digital business. Experience in B2B technology or B2B telecoms product marketing. Proven experience in multiple marketing channels: SEO, CRM, Display, at minimum. Self-starter, proactive in navigating ambiguity, taking ownership to drive success. Multi-tasking with ability to juggle multiple priorities and business demands. A strong understanding of Excel. A high attention to detail. Experience of working within a fast paced environment. Excellent communicator with strong presentation skills. Experience managing marketing budgets justifying return on investment. Passion for mobile, technology and innovation The role will be hybrid, with 3 days in Chertsey and 2 Working from Home

What does success look like?
The main objective of the role is to drive marketing activities that drive growth in revenue and user registrations from UK Small Business' for Samsung.com.Increase sales and business account registrations driven by marketing. Improved quantity / quality of leads and website traffic generated Achieving targets set by the business Be key product champion for Samsung products both internally and externally Working within agreed response SLA's Unlock Incremental Budget through innovative Business Proposals Accurate tracking of quotations provided via SFDC Provide insight back from customers to Samsung UK Other duties as required Working in line with industry compliance and demonstrating integrity at all times

The interview processThere will be a minimum two-stage interview process, with potential for a third stage. The first stage will be a video interview with one or two members of the Samsung DTC team for a competency interview, where you will have the opportunity to ask further questions about the day-to-day aspects of the role. Please prepare your approach to the role and any questions you have about Samsung. The second stage will be a face-to-face interview with one or two members of the Samsung Leadership team in our Chertsey Office, where you will participate in a practical interview, such as a case study exercise and 30/60/90 Day Plan. In the third stage, you will meet with the Director of D2C Sales / Head of B2B Sales to discuss your experience, your 30-60-90 day summary plan (1 slide) for the role, and answer a small number of competency questions.

Skills and Qualifications
Benefits of working at Samsung includeHybrid working - 3 days in the office and 2 days at home per week Bonus scheme linked to individual, team and company performance Car allowance Pension contribution Three volunteering days each year Holiday - 25 days plus bank holidays and an additional day off for your birthday Access to discounts on a wide range of Samsung products Access to a discount shopping portal Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need

A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.