Shopper Marketing Executive

Norwich NR5, United Kingdom

Job Description


Company Description
Valeo Snackfoods is the combination of Kettle Foods, Tangerine, Big Bear and It\xe2\x80\x99s All Good and is one of the UK\xe2\x80\x99s top 100 grocery brands. It is headquartered in Norwich and Pontefract and employs over 2,000 people. Over the past few years, we have strengthened our portfolio to include the Metcalfe\xe2\x80\x99s popcorn brand and Yellow Chips in Emmeloord, Netherlands. The business in the UK and Europe generates revenues of over \xc2\xa3280 million. Our brands include KETTLE\xc2\xae Chips, Metcalfe\xe2\x80\x99s\xc2\xae popcorn, Foxes, Poppets, Barratt (Wham!, Fruit Salads, Black Jacks, Refreshers, Sherbet fountain, Dip Dab).


The core purpose of this role is to support the Shopper Marketing Manager in delivery of shopper media and activities, with management of key customer/media accounts for Valeo Snacks & Confectionery. Activities are built and delivered based on strong shopper and retailer insight as well as sound understanding of the brand strategy and objectives. The successful candidate will have the ability to forge and lead meaningful relationships, directly with customers, agencies and suppliers, as well as internally with key stakeholders. Key Accountabilities

  • Develop successful and profitable Shopper Marketing initiatives both in-store and online, aligned to brand and customer strategies
  • Work with cross functional team to ensure projects are delivered on time and to budget
  • Forecast activities accurately and put together convincing and deliverable plans for commercial agreement
  • Set up and monitor activity tracker by account in both Snacks & Confectionery
  • Manage Media Form/Brief completion for media contacts/retailers
  • Complete and track purchase orders in IFS system for responsible Shopper Marketing activities ensuring financial teams are aware of all activity
  • Complete media reviews to showcase activity and regularly update the business
  • Build and lead relationships directly with both internal stakeholders and external customers
  • Audit key accounts and complete regular store & online visits, communicate findings, and support with building plans to enhance our merchandising and display capabilities
  • Complete analysis of activity to drive Shopper Marketing Return on Investment
  • Stay current with new ways of shopping and support the team to adapt our activation plans accordingly
  • Work closely with Brand Marketing and Sales teams in setting up and working at company & retailer events and shows


Qualifications
  • Experience in an office setting and usage of MS Office Applications
  • Marketing based work experience, ideally an experienced Shopper Marketing Executive
  • Proven track record of successful marketing activities
  • Project management skills essential
  • Good communication skills essential
  • Data interpretation & analytics
  • Photoshop/Illustrator experience is desirable but not essential
  • Full UK driving licence and will to travel
Personal Attributes
  • Self-motivated team player
  • Curiosity to learn and desire to grow and progress
  • Strong time management skills to manage multiple projects
  • Great relationship building skills
  • Confidence to interact with agencies, customers & colleagues at all levels
  • Comfortable presenting to an audience
  • Excellent organisation skills and attention to detail
  • Passion for marketing
  • A \xe2\x80\x98can-do\xe2\x80\x99, analytical mindset
  • Flexible approach to adapt to new challenges

Additional Information
What we offer you in return
  • Salary: up to \xc2\xa334,000 (DOE)
  • 25 days holiday, plus bank holidays
  • Option to buy more holiday \xe2\x80\x93 up to 5 days
  • Hybrid working
  • Matched pension scheme
  • Death in service
  • Cycle to work scheme
  • Free parking
  • Canteen
  • Staff discount
  • And plenty more!

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Job Detail

  • Job Id
    JD3017920
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Norwich NR5, United Kingdom
  • Education
    Not mentioned