Job Description

Company Description

At Frasers Group we\xe2\x80\x99re rethinking retail. Through digital innovation and unique store experiences, we\xe2\x80\x99re serving our consumers with the world\xe2\x80\x99s best sports, premium and luxury brands globally. As a leader in the industry, we\xe2\x80\x99re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

• SEO performance \xe2\x80\x93 owning, driving and optimising performance.
• Delivering the SEO strategy- Work with the SEO Manager to develop the sites SEO roadmap and strategy
• Carry out keyword research and manage site technical issues to support SEO roadmap.
• Team management \xe2\x80\x93 line management of site SEO team including: probationary reviews, 1:1s, ER and hiring involvement, performance management, engagement with Frasers Group annual performance cycles
• Reporting and KPIs \xe2\x80\x93 monitor and improve the sites KPIs and revenue targets
• Insight and opportunity analysis \xe2\x80\x93 highlight opportunities and developments across the channel
• PR Campaigns - work with the SEO Manager to delivery SEO link building campaigns
• Best practice \xe2\x80\x93 stay abreast of and contribute to wider industry developments.
• Share initiatives, best practices and results.

Qualifications

• Hands-on experience in an SEO-focused role.Ability to lead and engage with direct reports
• Strong focus on the technical aspects of SEO.
• Working knowledge of link building using various techniques.
• Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
• Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
• Experienced in creating and presenting campaign reports including ROI and conversion rates
• Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
• Research skills to identify, build, and prioritise essential keyword sets
• Excellent problem solving and analytical skills
• Ability to self-manage and keep track of multiple projects

Additional Information

An opportunity like this at Frasers Group is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly and take the team with you
• Own it and back yourself - own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Frasers Group