Job Description

Description

Position at EssenceMediacom

About the role

Essencemediacom is seeking a SEO Senior Executive to join our Organic Performance team in London to manage the daily execution of the Google organic search strategy in EMEA across multiple Google products such as Youtube, Chrome, Pixel, etc. You will be responsible for making sure Google\'s websites are search engine, user and conversion friendly.

You will work closely with the SEO Manager and SEO Director and will be responsible for delivering best in class SEO recommendations to Google. We are looking for someone who is passionate about organic search, has strong data and problem solving skills, is a team player and always keen to push themselves to learn. The successful candidate will also be involved in integrated search, working closely with the EMX Paid Search team to drive efficiency in Search.

Client facing experience is essential as the role will involve frequent interaction with clients, explaining recommendations and reporting on performance. Experience in data-driven research and content writing or production is also desirable.

About the team

You will be part of the Organic Performance team, which helps clients improve performance and user experience across their digital assets via organic (non-paid) channels like organic search (SEO), content optimization, and integrated search. Our team comprises experts who specialise in a range of disciplines within Organic Performance, some of whom have been in the team for 10 years. With such an experienced team working with you day to day, you will receive plenty of opportunities to learn and upskill yourself outside of your direct remit.

Our team spends a lot of time and effort driving innovation, particularly with the creation of custom dashboards and leveraging AI tools in our day-to-day. We encourage everyone in our team to take part in such initiatives. We are an open, friendly team who will encourage you to grow, develop your skills, and progress your career. Join us today and be part of a team that values growth, innovation, and collaboration!

Some of the things we\'d like you to do:

Execute SEO strategy by understanding the client\'s products, competition, industry landscape, marketing goals and objectives.

Manage workflow of organic search related tasks for clients and have detailed knowledge of the status of client roadmaps and requirements

Ensure strong project management skills and delivery against deadlines. Ability to multitask are must-haves

Attend client and agency meetings to present deliverables, SEO strategies results, and tactics

Monitor, track and evaluate SEO performance based on client KPI targets (SEO traffic, rankings, conversions, technical seo score, etc.)

Review and analyse competitor sites and understand their organic search approach

Perform keyword research, grouping keywords into logical themes and prioritising them based on search volume, intent and relevance to your client\'s website

Perform gap analysis, research on the website\'s niche, trending topics and competitors to deliver content ideas to be put into production

Optimise key on-page elements of a website, including Metadata, heading tags, URLs, alt attributes, etc.

Perform audits of the technical factors affecting search engine optimisation (crawling, indexing, duplication, structured data, core web vitals etc.)

Produce insightful and comprehensive technical recommendations

Analyse regular crawls to assess site health and identify opportunities

Work with other members of the Organic Performance team to develop knowledge and understanding of Organic Search, Content Marketing, etc.

Work closely with the Paid Search team to execute integrated search strategy

Stay current with industry trends, best practices, and discusses potential impact with team on client work

A bit about yourself:

1-2 year of experience doing SEO in a digital media agency or in-house

Experience working with various teams

Experience with audience research and SEO tools (Keyword Planner, Google Analytics, Google Search Console, Screaming Frog, SEMRush, Ahrefs, etc.)

Basic knowledge of HTML

Experience in data analytics and in manipulating large datasets and being in a numbers-driven position

Understanding of paid media (i.e. PPC/Social/Display) is desirable but not essential

Organisational, time management, multi-tasking skills and ability to prioritise work

Attention to detail is essential

Clear verbal and written communication skills (including presentation skills)

Ability to work autonomously and to meet a deadline

Willingness to keep up to date with Google\'s algorithm changes

Curious and always looking to learn more

Adaptable and able to flex with changes in prioritisation to meet new or changed goals

Enjoy working in a fast-paced and collaborative environment

About EssenceMediacom

EssenceMediacomX is GroupM\'s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Borne out of two pioneering agencies, EssenceMediacom fuses Essence\'s performance, data, analytics and creative technology DNA with MediaCom\'s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world\'s largest marketing communications services group, and GroupM, WPP\'s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our \'breakthrough\' ambition is underpinned by our commitment to \'continuous learning\'. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients\' businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world\'s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.

What you can expect from EssenceMediacomX

EssenceMediacom\'s is employing the world\'s very best talent to solve some of the toughest challenges of today\'s digital marketing landscape. It\'s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacom employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.

EssenceMediacomX is an exciting place to work, offering a number of benefits to employees, such as a great healthcare plan, subsidised gym memberships, in-office massages, as well as an active social committee with regular events planned throughout the year. We are invested in the development of our employees, and offer a wide range of training courses to help enhance your learning.

EssenceMediacom