Job Description

About Us

ICAAL is an award-winning full-service creative digital marketing agency, located in beautiful Grade 2listed offices in Southampton's city centre.
We're currently expanding our digital marketing team and seeking a talented digital marketer with outstanding copywriting skills. In this crucial role, you'll work closely with the Hub Lead and Account Managers to create compelling, SEO-optimised content that drives engagement and conversions across various digital platforms.

If you're a budding wordsmith with a curiosity for digital trends and a desire to grow, we want to hear from you. At ICAAL, you'll be part of a supportive team that values fresh ideas and nurtures talent. So, if you're ready to turn your passion for writing into an exciting career in digital marketing, this could be the perfect launchpad for you.

We offer a healthy work/life balance and an excellent working environment with a fantastic team of collaborative people. Our commitment to training and development facilitates career progression and enhances job satisfaction.

You will be joining a successful and forward-thinking company that actively invests in its people, equipment, and premises.

The Opportunity

This role is perfect for an aspiring digital marketing professional with a passionate approach to writing. We are seeking a candidate with demonstrable digital marketing experience or a profound desire to develop expertise in this rapidly evolving field.

Embedded in one of our Hubs within the Digital Marketing team, you'll have the opportunity to leverage your creative capabilities and contribute to a diverse range of lead generation focussed digital marketing campaigns.. We are particularly interested in candidates who can demonstrate not just writing prowess, but also a strategic understanding of how compelling content drives digital marketing performance.

We're not expecting a seasoned digital marketing veteran, but rather someone with a natural flair for words, a keen analytical eye, and an enthusiasm for learning digital marketing disciplines. You'll be crafting engaging copy across websites, social media platforms, and various digital marketing materials, whilst simultaneously expanding your knowledge under the guidance of our experienced Hub leads and Account Managers.

We're searching for an individual who is unafraid to embrace new digital marketing challenges, comfortable managing multiple concurrent projects, and capable of consistently delivering high-quality work against tight deadlines. A robust grasp of grammar and digital communication principles is essential, but we're fundamentally interested in your ability to construct compelling copy that engage, convert, and inspire digital audiences.

This opportunity represents more than just a job - it's a pathway to launching a career in digital marketing. You'll gain hands-on experience with cutting-edge content management systems, digital marketing tools, and analytics platforms, learning to measure and optimise the performance of your marketing communications with precision and insight.

Key responsibilities

Creating Compelling Copy

Craft exceptional, SEO-optimised copy for our diverse portfolio of high-profile clients. Develop engaging product descriptions, articles, and web content that captivates readers and drives conversions. Produce persuasive copy for various marketing channels, including websites, social media, and email campaigns.
Content Strategy and Optimisation

Collaborate with SEO and Digital teams to create content strategies that align with client goals and search engine best practices. Optimise and upload content to WordPress, ensuring seamless integration of copy with web design. Conduct thorough research to create relevant and informative product pages and articles.
Client Communication and Project Management

Liaise directly with clients to understand their brand voice and content needs. Manage multiple projects simultaneously, adhering to tight deadlines throughout the month. Work closely with the Graphics team to ensure cohesive visual and written content.
Social Media and Digital Presence

Develop and execute engaging social media strategies and campaigns across various platforms. Maintain and update client websites and social media channels, including YouTube. Assist the SEO Department with tasks such as link building and keyword analysis to enhance content performance.

Requirements

We are seeking a talented copywriter with the following qualities and skills:

Exceptional writing and editing abilities with a keen eye for detail. Strong understanding of SEO principles and their application in content creation. Proficiency in adapting writing style to different brand voices and target audiences. Experience with content management systems, particularly WordPress. Proficiency in Microsoft Office suite. Familiarity with social media platforms and content creation best practices. Basic understanding of HTML and web design principles (desirable).
Personal Attributes

Passion for creative writing and content marketing. Ability to work under pressure and meet tight deadlines. Strong time-management and prioritisation skills. Confident communicator, comfortable liaising with clients via phone and in person. Self-motivated with a desire to continuously improve and expand skill set.

Why Work for Us?

Fantastic Remuneration and Benefits Package -

From 28,000 per annum, 23 days paid holiday plus 8 bank holidays, enhanced company sick pay, attractive pension opportunity

Professional Development

- Enhanced training and development program with in-house trainer, personal development plan with industry accreditations and certifications, career progression plan, and industry learning days.

Work Environment

- Beautiful Grade 2 listed offices in central Southampton, spacious and air-conditioned workplace, excellent transport links, and a vibrant location near retail and hospitality hubs.

Staff Wellbeing

- Free onsite parking, exciting social events calendar, well-stocked fridges and cupboards with free teas, coffees, cold drinks, and healthy snacks. Free Perkbox discount scheme membership with 100s of discounts from leading brands including department stores and fashion brands.

How to Apply

To apply, please send your covering letter and CV via Indeed. Please note that this is a full time, in-house position in our Southampton offices.

Our Interview Process

Telephone

We will review your application and a member of our team may contact you to discuss your application further.

Assessment

We may ask you to complete a short copywriting task and follow up with an interview or arrange an assessment day at our offices.

Offer

We'll be in touch shortly after the assessment day/interview to let you know whether you have been successful or not.

Join us at ICAAL and be part of a team that values creativity, collaboration, and continuous improvement. We look forward to hearing from you!

Job Types: Full-time, Permanent

Pay: From 28,000.00 per year

Benefits:

Company events Company pension Employee discount Health & wellbeing programme On-site parking Sick pay Store discount
Schedule:

Monday to Friday
Ability to commute/relocate:

Southampton: reliably commute or plan to relocate before starting work (required)
Work Location: In person