Job Description

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Location
London, United Kingdom


Job ID
0000012658


Category
Sales, Marketing & Product Management

Senior Program Manager, Marketing Innovation Are you the catalyst to orchestrate marketing innovation? Taking an experimentation@Scale approach to marketing innovation helps us learn and adapt faster to the changing technology landscape and audience needs and behaviour. As Senior Program Manager, you\'ll find harmony in the innovation process to identify the highest-value experiments and ensure they\'re executed to the highest standard, scaling the learning globally. Core Responsibilities A meaningful role in supporting the execution of the Experimentation@Scale program helps us take great ideas and turn them into structured experiments that become innovative, consistent, measurable steps moving the brand and business forward. This role requires a hands-on approach to lead analytical coordination, risk mitigation, process optimisation, and financial reporting, ensuring we meet our ambitious marketing experimentation objectives. Operational Excellence

• Coordinate the day-to-day operational management of the Experimentation@Scale program and marketing experiment governance process, ensuring operational rigour and adherence to timelines and major milestones.

Analytical Coordination

• Collaborate with analytics teams to track and coordinate experiments, ensuring thorough analysis reporting on outcomes and financial implications.

Risk Management and Mitigation

• Proactively identify operational and financial risks, devise and implement mitigation strategies, and coordinate with internal collaborators to manage issues as they arise.

Vendor Management and Optimisation

• Maintain and optimise vendor relationships, ensuring external partners (such as our media agency and measurement tool providers) deliver on the strategic needs of the program.

Process Optimisation and Best Practices

• Apply key findings from business consultancy to refine operational processes, maximising efficiency and driving continuous improvement in the program\'s performance.

Performance Tracking and Financial Reporting

• Implement robust tracking and reporting mechanisms, evaluating program and individual experiments\xe2\x80\x99 performance and the financial impact of scaling winning tactics.

Cross-program support

• Provide robust support to the Experimentation@Scale initiative and the broader Marketing Innovation Governance of other marketing experiment activities, ensuring a cohesive approach and shared methodologies.

Play your part in our team succeeding The Marketing Innovation Team in the Global Marketing Planning and Performance area is the strategic hub that transforms insights into impact. They turn creative ideas into structured experiments that move the brand and business forward. The team ensures that each marketing experiment and pilot is an innovative, consistent, measurable step towards significant market impact. On this journey, you\'ll lead the operational excellence, collaborating with local marketers, performance analysts and channel experts to evaluate and guide each experiment. Ultimately aligning with global standards and our strategic vision. Do you have what it takes?

• Experience in a business consultancy or similar role, with a proven track record in program management
• Excellent organisational and project management skills, experience working in the agile method and ability to manage multiple projects simultaneously.
• Demonstrable expertise in using ROI measurement and financial reporting to drive business decisions.
• Strong analytical skills, with proficiency in extracting insights from data and translating them into actionable operational improvements.
• Effective communicator with the ability to work collaboratively across multiple functions and teams.

Core Responsibilities Manages or performs work at one or more following marketing areas: Media, Brand Communication, Marketing effectiveness, PR, Events and etc.

What\xe2\x80\x99s in it for you?

Here are some of what to expect:

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  Family Care Leave \xe2\x80\x93 We offer enhanced paid leave options for those important times.
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  Insurances \xe2\x80\x93 All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
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  Wellness \xe2\x80\x93 We want you to be your best self, so you\'ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
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  Colleague Discount \xe2\x80\x93 We know you\'ll love to build so from day 1 you will qualify for our generous colleague discount.
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  Bonus \xe2\x80\x93 We do our best work to succeed together. When goals are reached and if eligible, you\'ll be rewarded through our bonus scheme.
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  Your workplace \xe2\x80\x93 When you join the team you\'ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity. The LEGO Group is fully committed to Children\xe2\x80\x99s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children\xe2\x80\x99s Rights. Just imagine building your dream career. Then make it real.
Join the LEGO\xc2\xae team today.