Job Description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow(TM) by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can't wait, let's shape it together!

British American Tobacco UK has an exciting opportunity for a Senior Product Designer in London

Role Overview

This role is part of a cross-functional team within the New Categories R&D department, focusing on advanced design strategy across multiple product categories. The successful candidate will collaborate closely with Industrial Design (ID), Colour Material Design (CMD), User Experience (UX), and Branding teams to enhance total product experience and define the experience identity of future devices from a creative and strategic perspective.

Key Objectives

This role aims to drive innovation in cross-category product experiences by establishing forward-looking design strategies, shaping consumer journeys, and aligning creative direction with business objectives.

Your key responsibilities will include:

Develop and implement experience design strategies across product categories Collaborate with cross-functional teams to build future product concepts Identify emerging technologies and translate them into design opportunities Deliver high-quality visual and conceptual assets to communicate design intent Support innovation planning aligned with consumer trends and strategic roadmap

What are we looking for?

Experience Required

Proven experience in innovation-led design engineering Strong understanding of industrial design development processes Strategic, multi-disciplinary design thinking - from Industrial Design (ID) to Interaction Design

Technical / Functional / Leadership Skills Required

Proficiency in creating 2D and 3D visual assets using tools such as Adobe Creative Suite, KeyShot, and photography-based media Advanced 3D modelling capabilities (e.g. Rhino, Siemens NX) Strong visual communication skills to influence diverse internal and external collaborators Effective collaboration and co-creation skills with multidisciplinary teams, including designers, engineers, and project leads

Education / Qualifications / Certifications Required

Bachelor's or master's Degree qualification in a relevant design area, such as industrial design, and relevant industry experience.

Beneficial

Experience in relevant industry (e-cigarette product design) Experience driving design validation research on innovation design Design award acknowledgement is plus

What we offer you?

We offer a market leading annual performance bonus (subject to eligibility)

Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience

here

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If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.