Job Description

Company Description

At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients\xe2\x80\x99 businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.

We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

Part of Publicis Groupe, and a Leader in Gartner\xe2\x80\x99s Magic Quadrant for Global Marketing Agencies, we\xe2\x80\x99re proud to work with some of the world\xe2\x80\x99s leading brands.

Digitas. Experience the power of connection.



We\'re looking for a motivated Paid Search (PPC) Manager to join the team, to be responsible for paid media activity for a new health & well-being client. You\xe2\x80\x99ll be instrumental in building state-of-the-art paid search campaigns, and implementing and optimising them across the accounts you work on.

As a Paid Search Manager, you will aim to deliver strong performance across your KPIs. You will own day-to-day optimisation and testing of campaigns and channels, designing and implementing innovative test ideas, budget management, competitor analysis, keyword research, performance reporting, and carrying out additional duties to ensure client performance is on \xe2\x80\x93 or above \xe2\x80\x93 target.

It\'s important that you able to adapt in a fast-moving environment, are eager to learn new skills and are not afraid to ask questions.

Responsibilities

• Implement and optimise Paid Search campaigns, working closely with the rest of the paid search team
• Develop innovative testing plans to continually refine campaigns and channels
• Analyse and report on competitor marketing activities and market trends
• Concisely articulate performance updates to key stakeholders, and champion the paid media channels
• Work with internal and external partners like Google and Microsoft, and develop first-to-market advantages with new product releases
• Collaborate with other marketing team members to ensure targets are met and Paid Search activity is in line with overall marketing strategy
• Be accountable for thought leadership to improve outcomes for own campaigns and overall team performance
• Communicate efficiently and effectively; participate in and contribute to knowledge sharing initiatives
• Stay up-to-date with emerging technologies, and the requirements of the evolving digital landscape

Qualifications

Required:

• 1/2 years experience setting up, analysing, and optimising paid search campaigns to meet objectives, using Google Ads and Microsoft Advertising
• Additional experience using Google Analytics or other equivalent software
• Strong proficiency in numeracy and Microsoft Excel/Google Sheets
• Strong PowerPoint skills and confidence in presenting
• Love for data, analytics, and surfacing insights - methodical approach, and great attention to detail
• Excellent communication skills, and ability to build solid working relationships
• Self-motivation, and ability to work under own initiative

Desirable:

• Additional experience managing campaigns in SA360 or equivalent
• Agency performance marketing experience

Additional Information

Please note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

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Digitas