Job Description

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At Hearst UK, there\'s always more to the story. Join us as Senior Paid Media Manager start the next chapter in your career.

We\'re the UK\'s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper\'s Bazaar and Country Living. We\'ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We\'ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.

ABOUT THE ROLE

The purpose of this role is to support the Client & Commercial Operations teams with strategic data and insights to support campaign planning, execution and conversion. Using various Paid Social and Paid Search platforms, this person will be the key gatekeeper of all social insights and audience data to help increase brief conversion and partner with the Client, Commercial Operations, and Content teams to help plan campaigns that drive client results.

You will look after campaign management and support the Head of Paid Media in delivering commercial outcomes as well as product creation for the team. There will also be an expectation on monitoring industry developments, identifying opportunities for the business and measuring their impact.

KEY RESPONSIBILITIES

• Work alongside the internal sales teams to provide audience insight and analysis to add to pitches and brief responses, both on a request and proactive basis
• Work alongside media planning and account management teams to ensure media grids and products are planned and optimised to drive positive campaign results e.g. reach vs conversions
• Develop and manage paid strategy of commercial campaigns, advising on best practice pre-sales, campaign structure and execution while implementing structures such as pixel and audience sharing, audience curation via DMP
• Work with commercial team, studio and platforms to execute brand/conversion lift studies for all relevant campaigns ensuring studies are planned with excellence from start to finish that drives incremental client results
• Host education sessions & town halls where necessary to inform & educate the sales teams on new social products, paid media updates and other paid-social best practices
• Attend external client meetings where necessary to support high value pitches with relevant data and insight
• Support the wider Audience Development team with campaign creation, monitoring pacing at regular intervals to ensure campaigns efficiently meet KPIs through regular optimisation
• Ensure PCA\'s and EOC\'s are completed to the highest standard in a timely fashion for the Account Managers
• Support the Head of Paid Media with Commercial output of the team
• To train more junior members of the team in Paid Social/Search best practices
• Support the Head of Paid Media in testing and developing new ad platforms

ABOUT YOU

• Experience working in a publisher /agency environment desired in a paid media capacity - Essential
• Experience using Google Analytics - Essential
• Experience using content analytics platforms - Essential
• Experience working across Paid Social/Search tools - Essential
• Experience in full-funnel digital marketing - Essential

WHAT WE OFFER

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

• 25 days\' holiday (with the option to buy up to 5 additional holiday days) - pro-rata for part-time or fixed-term employees.
• Hybrid working model. 3 days a week in our London office.
• Discounted gym membership.
• Healthcare cash plan.
• Spend a charity day with your favourite good cause.
• Life assurance and pension scheme.
• Regular socials and more!

There\'s more to your story than you imagine. And the next chapter begins right here.

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in - one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we\'re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.

Hearst