Job Description

Location: London

Hybrid working, 3 days office/2 days remote

Why this job matters

BT is a top 5 UK advertiser, spending c.\xc2\xa3200m per year across BT, EE and Plusnet to deliver short term sales targets and ensure long term brand health. The person doing this job sets the Media Effectiveness Framework for our Consumer brands so that we can understand and optimise our media investment to deliver maximum return on investment.

As the media landscape changes it is important that our Effectiveness programme evolves too, taking advantage of new AI modelling approaches and techniques to deliver faster and more accurate insight into how each media channel is helping deliver return on investment.

In addition the person in this job also manages operational delivery of our ATL media agency contract, ensuring that we have the right agency team in place, the right cost and quality targets are in place and that these are delivered to ensure optimal return on our Consumer Marketing spends. This contract is one of BT Group\'s largest contracts valued at over \xc2\xa30.5bn.

This job will work across the whole of BT Group to ensure a consistent and effective brand architecture for customers, colleagues and the other organisations we work with.

What you\'ll be doing

• Lead Media Effectiveness programme across \xc2\xa3200m multi-media spend across BT Group brands.
• Define the best mix of modelling techniques to understand the impact of price, competitiveness, paid media spends, owned channel use, media channel mix, campaign messaging etc to deliver - short term sales, long terms brand health, profitability and ROI
• Launch new weekly cross-marketing/commercial performance reviews based on new modelling approach
• Develop and manage monthly performance deep dives showing expanded view of effectiveness, delivery vs plan, optimisations to improve delivery.
• Own and manage central media test and learn programme, work with individual media brand leads, campaign owners and Digital Media leads develop strategic media test to drive future effectiveness learnings to further strengthen modelling
• Own and manage media inspiration and masterclass programme for marketing
• Operational Management of \xc2\xa30.5bn media contract, ensure the right cost and quality targets are in place and that these are deliver to ensure maximum return on our Consumer Marketing spends.
• Lead quarterly review sessions with our Agency Exec team, ensure cost and quality delivery across the brands.
• Manage \xc2\xa3200m annual media budget and \xc2\xa39m supplier savings programme with Consumer Finance and procurement
• Manage media auditing across all brands all channels. Manage auditor contracts, ensure approach is best is class, evolve measures and benchmarking in-line with market changes.

Skills and experience you\'ll need

• A passion for understanding how marketing communications work
• Proven ability to manage the development of models that measure how media activity delivers in the short and long term
• In-depth knowledge of UK Advertising market including broadcast channels, addressable platforms, different audience measurement approaches, how price is calculated, the drivers of inflation and how to manage quality.
• Proven experience of running Media Campaigns either from an agency or in-house activation or tech/ad ops perspective
• Experience with data integration projects (using API\'s, Cloud Products)
• Excellent story telling abilities, and direct experience of being able to make complex data analysis into easy to follow/exec friendly recommendations and actions
• Ability to work independently and collaborate in virtual cross functional teams, with multiple external partners
• Highly commercial, numerical ability to model and calculate data sets, assessing accuracy and potential commercial returns
• Attention to detail and systematic approach to data integrity.

What\'s in it for you? What are the benefits?

At BT, we entertain, educate and empower millions of people every single day. We\'re a brand built on connecting people - whether that\'s friends, family, businesses or communities. Working here, you\'ll receive an attractive salary and a range of competitive benefits, but - more than that - you\'ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. Benefits of working for BT include:

• Competitive salary
• World-class training and development opportunities
• 25 days\' annual leave (not including bank holidays)
• Volunteering days, so you can give back to your local community
• Discounted broadband, mobile and TV packages
• Pension scheme - you contribute 5%, BT contributes 10%
• Flexible benefits to fit around you

BT is an equal opportunities employer. We\'re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be - so, if you\'re selected for an interview, please let us know if there\'s any adjustments we can make that would be helpful for you.

Our leadership standards

Looking in:
Leading inclusively
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

BT Group is the global powerhouse behind EE, BT, Plusnet, and Openreach.

Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.

We value diversity and celebrate difference. Join us and we\'ll encourage you to be yourself, whatever your background. As Philip Jansen, our CEO, says \'We embed diversity and inclusion into everything that we do. It\'s fundamental to our purpose: we connect for good.

Whichever brand you\'re working for, we\'re all playing for the same team. All sticking to the same values: Personal, Simple, and Brilliant. These values guide us towards fulfilling our purpose.

From day one, you\'ll get stuck in to tough challenges, pitch in with ideas, make things happen. You won\'t be alone: we\'ll be there with help and support, learning and development. You\'ll make great friends, discover new talents, and feel part of something exhilarating.

Four successful brands. One team, 100, 000 strong. Breath-taking scale. This is your chance to make a real difference to the world: to be part of the digital transformation of millions of lives. Grab it.

If you\'re thinking about working for the UK\'s biggest and fastest network, why not follow our shiny new recruitment channels on , and . Packed with the latest jobs, company news and career stories, it could be a great move.

BT