Senior Marketing Manager

London, ENG, GB, United Kingdom

Job Description

Working at Lockton
At Lockton, we're passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We're active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture,

you belong here.



About the Position
An excellent opportunity has arisen for a Senior Marketing Business Partner to join our central marketing team. This role will play an integral part in the Marketing, Communications and Brand senior leadership team.
Schedule
Full Time Permanent
Job type
Experienced Professional
Workplace
Hybrid
Your Responsibilities
As the marketing lead for one of our largest and fastest growing business divisions (People Solutions) you will be the trusted advisor for all aspects of marketing and act as a fundamental facilitator to help each business division achieve their commercial goals and growth aspirations.



You will need to collaborate closely with the central marketing's team of designers, content writers, communications specialists, digital marketing specialists and external agencies to deliver compelling multi-channel campaigns for each business division and their target audience clusters.



Working alongside the senior marketing leadership team, you will also have a significant part in shaping and delivering the future of Lockton's brand identity, brand alignment across our global territories and market position over the next 5 years.





Key responsibilities will include, but will not be limited to:



Engage, motivate, coach, and develop the Marketing Manager, ensuring they have active personal development plans and regular development check-ins Be the trusted advisor, strategic marketing leader, and key brand marketing liaison for People Solutions Develop multi-channel strategic marketing plans to support the business plan or objectives set by each divisional head Ensure divisional marketing strategies align to Lockton's overarching marketing strategy, whilst also aligning to Lockton's unique brand identity, differentiators, and narrative Work with central marketing teams and channel specialists to support strategic marketing delivery and create compelling multi-channel campaign activity Work closely with our global brand and marketing teams to ensure consistent brand alignment across global divisions such as People Solutions and Specialty Be a strategic lead in the brand positioning and execution of the overarching Lockton marketing strategy. Support the Head of B2B Marketing in developing the 5-year EU & UK marketing strategy to deliver the EU & UK business objectives. Play a key role in building the business case for required investment to deliver a 5-year Marketing strategy. Seek opportunities to innovate strategic brand creative with each division by collaborating with our in-house designers. Identify and pursue PR opportunities for Lockton and work with our central marketing team specialists to maximise publicity. Be a leading figure for your direct team, marketing team, and divisional stakeholders when driving best practice copywriting, content creation, brand awareness, brand engagement, lead-generation, digital marketing, social media marketing, PR, advertising, event marketing, and email marketing. Ensure the ongoing management and accuracy of Lockton's website content. Qualifications

Candidate Requirements



Significant experience in B2B multi-channel marketing strategy Significant experience of leading strategic high-performing marketing teams. Effective manager, confident leader, and outstanding team player, able to work independently to drive results for business units under tight deadlines. Ability to plan strategic marketing activity across multiple different products or business units, prioritising delivery in terms of strategic importance and available resources. Considerable experience across all B2B marketing and communication channels, with a proven track record of improving brand equity and increasing lead-generation activity. Experience representing an organisation in a senior marketing role, meeting and liaising with high-profile business leaders. Previous experience of working in a mid-large corporation, preferably within insurance, financial services, or professional services. Previous experience within employee benefits marketing would be highly desired, though not essential. A proactive, flexible, and solutions-oriented approach, driven by a commercial and growth mindset. Excellent verbal and written communication skills, with the ability to influence stakeholders to a positive, commercially oriented outcome. Very high standard of accuracy with attention to detail. Previous experience within a regulated environment (e.g., insurance or financial services). Equal Opportunity Statement
Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.


At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.


About Lockton
Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 12,500+ Associates doing business in over 140 countries are empowered to do what's right every day.


At Lockton, we believe in the power of all people. You belong at Lockton.


How We Will Support You
At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.


We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.





No Agencies Please
Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.

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Job Detail

  • Job Id
    JD3064521
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Contract
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, ENG, GB, United Kingdom
  • Education
    Not mentioned