Job Description

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Description

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Key Responsibilities

1. Brand Strategy Execution:

Develop and implement comprehensive brand activation plans for our portfolio in the UK market. Identify and analyze market trends, customer insights, and competitive landscape to inform branding initiatives. Collaborate with cross-functional teams to align brand strategies with business objectives and sales targets.

2. Brand Positioning and Messaging:

Define and communicate the brand's value proposition and key messaging for different customer segments. Ensure consistent brand messaging across all marketing materials, communications, and channels. Work closely with legal and compliance teams to ensure messaging adheres to industry standards and regulations.

3. Marketing Campaigns and Promotions:

Plan and execute innovative marketing campaigns and promotional activities to increase brand visibility and product awareness. Collaborate with cross functional teams to leverage digital platforms and social media for brand promotion. Monitor and evaluate campaign performance and customer engagement to optimize future marketing efforts.

4. Product Launches and Lifecycle Management:

Lead the planning and execution of new product launches in the UK market. Manage the brand lifecycle, ensuring alignment with market needs and driving continuous brand growth. Work with sales teams to provide tools and training that support successful product adoption. Build sales training in collaboration with the commercial teams to effectively launch projects and innovations.

5. Stakeholder Engagement and Relationship Building:

Build and maintain strong relationships with key stakeholders, including distributors, healthcare professionals, and industry influencers. Represent the company at industry events, conferences, and meetings to enhance brand visibility and engagement. Build strong relationships with the commercial team to gather insights, adapt strategies based on their feedback, and effectively communicate and drive the value of brand initiatives

6. Reporting and Analysis:

Track and report on brand performance metrics and KPIs. Conduct regular brand health assessments and present insights and recommendations to senior management. Manage the brand budget and ensure effective allocation of resources.






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Skills, Knowledge & Expertise

Education: A degree in Marketing, Business, or a related field is preferred. Experience: 7+ years of experience in brand management, product marketing or a similar role with a proven track record in developing and executing successful brand campaigns, preferably within the medical device, healthcare, or consumer goods industries. Skills: Commercial skills, omnichannel expertise, analytical & strategic thinking, budget management, strong leadership, excellent presentation and communication skills. Proven experience in and a passion for brand building, campaign planning and marketing activation. Understanding of traditional and emerging marketing channels. Experience in working with agencies. Ability to work in a highly matrixed and geographically diverse business environment. Hands-on self-starter who enjoys a fast-paced, fast-growing and always changing environment and can manage multiple projects at a time. Teamwork: Ability to work both independently and collaboratively Commercial acumen
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About Align Technology

Your growth and well-being:

At Align, every smile matters. We are committed to supporting your health, contentment, and professional development through tools and initiatives designed to help you thrive. While benefits may vary by location, you can expect the following wherever you join us:Health and well-being programs to keep you thriving in both body and mind. Employee discounts on Invisalign products. Learning opportunities though online learning resources and support for your individual development plans. Inclusive workspace that fosters diversity and collaboration.
Country-specific details will be shared with you by your recruiter during the interview process.

Discover Align:

At Align Technology, we are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.


We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.


As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.


Eager to learn how we embrace diversity and nurture employee well-being?

Explore Align's culture here!

Want to discover more about

exocad

and

Cubicure

? Click on their names for additional information.

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Global Diversity Statement:

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement:

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.