Job Description

This is an exciting time to join our organisation, particularly as we continue to enhance our skills and business development initiatives across Berkshire and the wider region. This role is central to the promotion of our new brand as The Skills and Business Hub (formerly Berkshire LEP) across all our channels, working to establish us as a forward-thinking organisation that is a catalyst for economic growth and the partner of choice for local authorities, businesses and educational establishments. This isn't just a supporting role - you'll have the opportunity to own and shape our marketing strategy. From crafting compelling campaigns to leading digital growth, you'll plan a key role in establishing The Skills and Business Hub as a leading force in skills development and business support. Your marketing efforts won't just build the brand - they'll directly improve people's careers and businesses.

We are looking for candidates who:

Have proven experience in marketing and brand-building, ideally within the education, skills or business sectors Has excellent digital marketing expertise, including SEO, and social media management Can demonstrate strong leadership skills and the ability to manage and develop team members Is creative and innovative, and have the ability to develop engaging, audience-driven campaigns, whilst also executing hands-on marketing Has passion for supporting skills development and business growth
If you are looking for a role with purpose, where you can lead, innovate and make an impact, this is the place to be.

If this is you, please keep reading and get in touch.

Main purpose:

The Senior Marketing Executive is responsible for developing, managing and implementing marketing campaigns for the various activities of The Skills and Business Hub. Providing marketing support for the delivery teams for our funded programmes, as well as our wider activity and business functions, the Senior Marketing Executive will evaluate and review marketing campaigns and report to programme leads. As a member of the Senior Operations Group, and line manager to the Marketing Executive, the Senior Marketing Executive will be responsible leading on events and for driving brand awareness across our channels.

Key Responsibilities

Operational Delivery

Lead on The Skills and Business Hub's day to day marketing activity to promote its services, supported by the Marketing Executive In collaboration with the Director of Business Development and the Programme Leads, develop and execute marketing plans to achieve business objectives and targets Produce marketing and promotional activities to promote the services of The Skills and Business Hub Track marketing performance and return on investment: monitor and analyse campaign performance using analytical tools, provide reports and recommendations to optimise marketing efforts and achieve desired results Conduct market research and analysis to identify trends, customer preferences, and competitive landscape, providing valuable insights to make recommendations to shape future marketing campaigns Manage The Skills and Business Hub's brand portfolio online presence, leading on digital marketing campaigns, including search engine optimisation (SEO), pay-per click (PPC) advertising, social media advertising and direct marketing, to drive traffic, generate leads and increase conversions Lead on the delivery of The Skills and Business Hub events to enhance brand visibility and generate leads

Managing People

Line manage the Marketing Executive, ensuring ongoing development and guiding the day to day work activity Financial/ Budget responsibilities Oversee and manage the marketing budget, working with Programme Leads to Be responsible for ensuring value for money is achieved in any expenditure committed Relationship building Communicate with target audiences and stakeholders, and build customer relationships Work with other internal teams and Programme Leads to ensure good communications and facilitate the sharing of ideas

Business Development

Develop opportunities for the business to gain funding to further our strategic aims and contribute creative and innovative ideas to drive improvement

Person Specification

Education level / Qualifications

Essential

Professional qualification in Marketing or qualification by professional experience GCSE grades A-C/ 9-4 for those with no recent work experience
Desirable

Degree or equivalent level qualifications or equivalent substantial experience

Previous Experience

Essential

Minimum of three years' experience of marketing experience with a focus on marketing and digital communications Experience in building customer relationships and cultivating ROI Proven track record of successfully executing marketing campaigns
Desirable

Experience of working collaboratively with cross functional teams and external stakeholders Experienced in line management of team members

Technical Knowledge & Skills

Essential

Proficient in standard Microsoft packages Highly developed data analysis skills Understanding of various marketing platforms (website management, MailChimp, Canva, HootSuite etc.)
Desirable

Demonstrate an ability to manage projects focussing on achieving objectives

Personal Competencies

Essential

High attention to detail with a data driven mindset Excellent written communication skills with the ability to create persuasive marketing content Excellent creative thinking and idea generation abilities Strong organisational skills being comfortable with adjusting priorities, managing time and following up on actions Self-motivated and proactive, with an adaptable approach to work in a fast-moving environment Ability to successfully negotiate beneficial business outcomes Able to plan and organise own work Ability to work autonomously with minimum supervision
Desirable

Well-developed coaching and mentoring skills
For more information and details on how to apply, visit our website: https://www.thamesvalleyberkshire.co.uk/careers

Job Types: Full-time, Temporary, Fixed term contract
Contract length: 12 months

Pay: 32,766.00-35,223.00 per year

Benefits:

Company pension Flexitime Health & wellbeing programme Life insurance On-site parking Sick pay Work from home
Schedule:

Monday to Friday
Work Location: Hybrid remote in Maidenhead SL6 1HN

Application deadline: 12/05/2025
Expected start date: 01/07/2025