Job Description

Full time or part time (4 days per week) option available

The Vacancy

Band 4 - starting salary \xc2\xa327,181 with annual, incremental progression up to \xc2\xa329,605

Arts University Plymouth (AUP), the newest specialist arts university in the UK, is looking to appoint a Senior Marketing Communications Officer to join our Student Recruitment team. In this role you will join a creative, integral and impactful team within AUP - the role will be responsible for delivering an engaging and innovative communication plan for all levels of study at AUP, utilising our CRM system. Experience of working with at least one CRM system or the ability to demonstrate a working knowledge of CRM processes is essential.

The role will line manage and support a Communications Officer to create content and organise and deliver timely, relevant and responsive email, post and text campaigns to support and enhance the student journey, as well as convert leads. Previous line management experience and an interest in contemporary arts or creative design would be advantageous.

In order to showcase our students, staff and events effectively, we anticipate that this role will be predominantly based on-campus with some homeworking possible each week. This role is currently offered on a part-time basis, with flexibility on the distribution of hours throughout the week.

About you:

You will be detail oriented with strong planning, project management and copywriting skills, and have a high level of written and spoken English

You will be experienced in using a CRM system, such as Hubspot or Salesforce, or a communications tool such as MailChimp or have experience learning new systems

You will hold experience within a communications or marketing department promoting a business or organisation specifically through content marketing or email campaigns

About the role:

Working with the Communications Officer, create, plan and deliver a calendar of engaging, targeted and creative communications via email, text, phone and post for specific target segments, ensuring they have a measurable, positive impact on student recruitment activity

Segmenting communications to key audiences and monitoring conversion rates, analysing the efficacy and impact of communications to ensure an effective recruitment service

Act as the key point of contact for the University\xe2\x80\x99s CRM system, working across teams to manage all workflows and touchpoints and ensure all areas of the CRM system are used effectively, identifying opportunities for developments and improvements

In return you\xe2\x80\x99ll get:

25 FTE days annual leave per annum, plus bank holidays and discretionary closure days

Auto-enrolment to the generous Local Government Pension scheme

Additional benefits such as a cycle to work scheme and discounted bus tickets

Access to a growing suite of wellbeing support and activities, including our Employee Assistance Programme

Closing date: 27th of September (9am)

Interviews will take place: Tuesday the 10th of October 2023

The successful candidate will be willing to contribute to our international profile as an innovative, sustainable and broadly inclusive arts university.

If you are interested in the role and would like to find out more, please feel free to contact Sarah Allen, Head of Student Recruitment & Admissions, .

Arts University Plymouth has a strong commitment to the safeguarding & welfare of young people & vulnerable adults. A satisfactory DBS disclosure at Enhanced Level will be required from successful candidates as a condition of appointment.

We celebrate equality, diversity and difference, and welcome candidates from all communities.

Creativity doesn\xe2\x80\x99t just happen in the studio, workshop, or darkroom. It\xe2\x80\x99s a way of life. A lot has changed here since we started out over 160 years ago, but this simple equation of making and living still shapes our ethos.

A new kind of arts university since 1856
Founded in 1856 as Plymouth Drawing School and most recently known as Plymouth College of Art, before achieving university title in May 2022 to become Arts University Plymouth. We\xe2\x80\x99ve retained our independence, our identity, and our ability to respond swiftly to emerging trends and artistic movements. And the beliefs that hold us together haven\xe2\x80\x99t changed. Social justice \xe2\x80\x93 through community impact and social mobility, and creative learning \xe2\x80\x93 through pedagogical innovation, are at the heart of everything that we do. We believe that high-quality education for life is the creative catalyst for personal, professional, and cultural transformation.

We collaborate
We\xe2\x80\x99re a specialist arts university with an internationally distinctive identity and the power to award our own degrees. It\xe2\x80\x99s a truly collaborative cross-disciplinary environment. Nationally, we\xe2\x80\x99re a Founding Associate of Tate Exchange and internationally we act as advisors to the Cheongju International Craft Biennale, are founders of the world-leading Making Futures brand, and work in collaboration with Artslink International Education in Shanghai. Our contribution to the creative industries and cultural agenda continues to grow, offering more opportunities each year to collaborate with leading creative practitioners from around the world.

Our people, our place, our space
Our tutors and technicians are practising artists, designers, media makers, cultural producers and theorists, and highly-skilled masters of their crafts. All are contributing to the diverse ecosystem of our art school and the growth of the creative industries in the UK. We\xe2\x80\x99re proud of our dedicated studio workshops and Learning Labs, our onsite public art gallery, Mirror, our integrated learning environment, and our extensive range of equipment and technologies. Our student community is encouraged to access facilities across the whole college, not just limited to those linked to the subject they are studying, allowing for collaboration and cross-pollination in their creative practice.

Creativity as a way of life
We believe that contemporary arts practice is the catalyst for personal, professional, and cultural transformation, and we are proud of our student-centred approach, providing high levels of quality contact time and opportunities to engage with tutors and specialists across the college. To us, creativity as a way of life means immersing yourself in your creative practice, through learning and the exploration of your discipline.

An international community
We are an art university with an international perspective, welcoming students from around the world to share ideas and practice, and to explore global opportunities and horizons. We regularly welcome national and international visiting lecturers into our community, as well as externalising the work of the university through our research and exchange opportunities with our international partners.

Join us
Atmosphere is a hard thing to put into words, but so many people who come here say the same thing: it feels like home. As a member of staff, it is your energy that interests us and that we work with here.

Our campus belongs to a creative collective of makers, thinkers, and researchers.

We can\xe2\x80\x99t wait to work with you,

Professor Paul Fieldsend-Danks
Vice-Chancellor & Chief Executive

Arts University Plymouth