Job Description

Job Purpose

As the Global Marketing Director, you will translate our science into commercial success throughout the product lifecycle by ensuring you drive competitive product profiles and build long term brand value through working in partnership with the cross functional medicines/ vaccines\xe2\x80\x99 development team. You will lead the development of insight-driven global product strategies and plans, deliver ambitious long-range forecasts, enable outstanding launches, and ensure excellent customer experience in partnership with co-create markets through creating omnichannel content. In this key role, you will develop and stretch to be best in industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK\xe2\x80\x99s Pharmaceuticals business, you are expected to generate Long Term Value for GSK and ultimately improve the lives of patients around the world. You will produce exquisite insight, develop clear, competitive global brand strategies and plans, enable outstanding launches, and focused implementation in partnership with co-create markets.

Global Marketing Director Specialty Care

Key Responsibilities will be:

• Accountable to develop brand strategy and deliver launch/brand plan in accordance with Integrated Asset Plan (IAP) across customer segments including Patient, HCP and Payer, in partnership with key cross functional partners and LOCs enabling core LOCs to execute the strategy and achieve the agreed sales ambition.

• Understand, value, and prioritize sources of differentiation by leveraging cross functional insights, elucidating implications of emerging data and competitive launches across cross functional teams and strategies

• Develop strategic choices (positioning, segmentation, targeting, etc.) and promotional strategies for the asset

• Partner with Insights to deliver Global Forecast aligned to strategy, generating recommended assumptions and strategic input

• Elucidate required SG&A and commercial model to optimize asset performance in global markets

• Support governance deliverables and workstreams including MCT, FRC and PIB submissions aligned to key decisions for the organization (including global forecast revision and C2F/L decision)

• Lead development/refinement of Integrated Asset Plan work packages, working with cross functional teams, as approach C2FL

• Lead lifecycle management strategy to drive additional value for the asset, launch sequence strategy, optimizing approaches to market

• Lead RFP/Pitch and agency selection for the brand\xe2\x80\x99s Agency of Record (AOR). Onboard and then manage Agency of Record and key projects related to development of the global brand (customer journey, personas, brand visual identity, value proposition, messaging, and campaign development) in collaboration with co-creation markets and via MOC

• Lead the CCG (co-creation group) with key cross functional and LOC representation

• Drive LOC engagement strategy with CCG and lead development and management of global commercial budget and input into LOC operational planning

• Drive culture of trust, respect, transparency, and accountability

Qualifications:

• BS/BA with 8 years commercial experience including sales or marketing
• Minimum 6 years\xe2\x80\x99 experience in large market pharmaceutical/biotech brand marketing
• Minimum 4 years\xe2\x80\x99 experience in lifecycle management, strategy development and execution
• Experience in is Specialty preferred, respiratory is a plus
• Global brand experience
• Demonstrated strategic thinking and analytical skills, balanced with strong operational experience
• Launch experience/demonstrated ability to shape the market and utilize innovative go to market approaches
• Demonstrates an understanding of US and key markets pharmaceutical channel, pricing, and market access strategies
• Broad commercial experience, including:

• Brand lifecycle management
• Senior leadership engagement
• Matrix team leadership
• Customer insight, messaging, campaign, creative development
• Budget management; P&L ownership

*LI-GSK

Why Us?

GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We\xe2\x80\x99re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on or 0808 234 4391. Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels

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We\xe2\x80\x99re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we\xe2\x80\x99re excited for our move to the vicinity of Earnshaw Street, London WC1A (\xe2\x80\x9cthe New HQ\xe2\x80\x9d) by end H1 2024.

GlaxoSmithKline