Job Description

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That\xe2\x80\x99s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don\xe2\x80\x99t need to hide who you are. You can feel the energy and the passion, it\'s what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team The EMEA Integrated Marketing Team plays a key role in orchestrating end-to-end journeys for Workday\xe2\x80\x99s prospects and customers, driving awareness, demand and advocacy. It interacts with the extended Marketing organization - Global Marketing, Regional Marketing, different functions including Comms, Digital, Media, Content \xe2\x80\xa6 - to develop and deliver impacting marketing campaigns aligned with key GoToMarket priorities.

About the Role

We are seeking a motivated and creative marketer for our EMEA Integrated Marketing team to lead strategic campaign development and drive pipeline growth for our finance and human resources solutions through the Office of CIO. Reporting to the Senior Director, as a master campaign strategist you will build a customer journey that targets key audience problems, beginning with thought leadership and ending with advocacy. This strategic role will combine critical thinking with operational program execution and coordination across functional teams within the marketing organization. The ideal candidate will lead the daily execution of marketing campaign work while also driving the larger campaign strategy with new and innovative ways to engage IT leaders. This is an ideal opportunity for a multi-discipline marketer to focus on demand generation, and advance their knowledge and experience working for a high-growth and high-performance marketing organization that prizes teamwork, culture, and business impact.

Lead the planning and development of the EMEA Campaign for the Office of CIO, in collaboration with Global and EMEA marketing management teams, in addition to the various Marketing functions.

This will include:

Gaining a deep understanding of your target audience segment, pain points and Workday value prop and messaging, allowing you to leverage or build tailored programs for the key decision makers and influencers in a buying decision.

Developing selected EMEA Programs supporting the Campaign that supplements Global programs and Local programs in order to drive Campaign outcomes.

Recommending key campaign channels, understanding how to target the right audience at the right time through marketing automation & email programs, digital audience contact acquisition, content syndication, paid & organic search & social, sponsored media programs, digital advertising, and more.

Working collaboratively with Global Campaign Marketing teams to share EMEA requirements and nuances, influencing Global Campaign development.

Collaborating with Regional Marketing Managers aligned to Office of CIO, enabling them on Programs strategy, messaging and execution and gathering and analysing feedback to inform EMEA strategy

Helping to lead and supervise program spend and ensure that the budget decisions are optimized to meet specified targets.

Working with the Project Management Office team to develop and supervise project plans and schedules.

Coordinating the various external/internal teams working on the campaign strategy from conceptualization to launch.

Setting up and supervising programs in various marketing systems and tools including Salesforce.com, Marketo, Adobe Analytics, Demandbase, Integrate, Tableau, and Workfront.

Supervising program efficiency, providing recommendations for optimization, long-tail strategies and for future improvements.

Supervising and communicating progress toward quarterly and yearly goals and adjusting where needed to stay on target to meet EMEA goals.

Communicating key programs and assets to constituents including regional marketing, EMEA solution marketing, sales, partners, and agencies.

Be a key contact across EMEA for coordinating marketing activities for Workday\xe2\x80\x99s Office of CIO.

About You

Basic Qualifications

3+ years operating in a Global Marketing organization, connecting global strategies and campaigns with EMEA regional GTM and Marketing requirements.

7+ years of strategic integrated marketing and campaign design experience, with an emphasis on planning and developing demand generation programs.

3+ years Enterprise software/B2B marketing experience with a deep understanding of the various communication channels - PR, Digital, Social, Events etc. - and their activation

Master\xe2\x80\x99s degree or equivalent experience required.

Experience and ability to work with and influence geographically diverse groups across EMEA and Global, including marketing manager, solution marketing, digital marketing, communications \xe2\x80\xa6

Experience leading project related budgets, tracking and supervising campaign performance, spend and ROI.

Other qualifications

Strong leadership to lead cross-regional initiatives and align multiple stakeholders

Data-driven and analytical mindset

The ability to build and implement coordinated, streamlined marketing programs on both a strategic and tactical level.

A willingness to proactively share new insights and approaches.

A proven track-record in focussing on partnership, collaboration, and teamwork

Excellent attention to detail and proven experience leading successful, complex programs.

Strong written and verbal communications skills.

Understanding of or curiosity about learning the needs of Office of the CIO buyers \xe2\x80\x93and the appropriate marketing strategies to help bring them to the table.

Our Approach to Flexible Work

With Flex Work, we\xe2\x80\x99re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you\'ll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

Workday