Job Description

We're looking for a commercially-minded and campaign-savvy Demand Generation Marketer to build and run targeted programs that generate pipeline, accelerate deals and support customer expansion.


You'll work closely with Sales and Customer Success to plan and execute account-based marketing (ABM) plays - from bespoke 1:1 campaigns to broader 1:few motions. Whether it's creating high-impact, tailored content, planning intimate events, or developing personalised outreach sequences, you'll own the full demand engine needed to support "land and expand" success.


This is a hands-on role for someone who gets excited about joining a high-growth team, shaping strategy and doing the work to bring it to life.

Key Responsibilities:

Build and deliver tailored ABM campaigns (1:1, 1:few, 1:many) to support target account acquisition and upsell. Develop account segmentation, messaging, and personalized content journeys in partnership with Sales and CS. Use CRM (HubSpot), LinkedIn, and marketing automation tools to orchestrate cross-channel outreach. Measure campaign effectiveness by tracking engagement, opportunity creation and influenced revenue. Plan and manage digital and outbound campaigns to drive qualified demand across core verticals and buyer personas. Collaborate with internal teams or agency partners to create compelling campaign assets. Own nurture flows and retargeting sequences to convert leads and progress deals through the funnel. Coordinate targeted events (virtual and in-person) aimed at engaging key accounts and influencers. Lead marketing execution for private roundtables, executive breakfasts, and third-party sponsorships. Drive pre-event buzz and post-event follow-up strategies that support pipeline goals. Identify and engage relevant collaborators - e.g., LegalTech influencers, consultants, or community figures - to co-create or amplify campaigns. Execute co-marketing plays or content partnerships to extend reach and relevance with target audiences.

What Success Looks Like:

ABM programs directly influencing pipeline, opportunity velocity, and account expansion. Sales and CS teams enabled with relevant materials, campaign assets, and outreach cadences. Measurable engagement and conversion across top-tier accounts. High-value campaign ideas tested, scaled, and optimised continuously.

What You Bring:

3-5 years of experience in B2B demand generation or ABM marketing for SaaS or tech businesses. Fluency in HubSpot and ABM tools Strong campaign planning and content development skills. Ability to collaborate cross-functionally and translate GTM priorities into marketing action. Experience in LegalTech or adjacent industries a plus (not required).

What we can offer you:

Competitive Salary

- We offer a highly competitive salary that reflects your skills, experience, and contributions.

Impact & Growth

- Join a fast-growing startup where your ideas matter; experiment, innovate, and see your work come to life.

High-Performance Culture

- Work in a truly meritocratic environment alongside ambitious, driven professionals who push each other to excel.

Prestigious Partnerships

- Collaborate with some of the world's top law firms, financial institutions, and multinational corporations.

Prime London Location & Hybrid Flexibility

- Enjoy a vibrant office in the heart of Aldgate with the option to work in a hybrid environment. We tend to come into the office 2-3 times a week, although you can come in more!

Ongoing Learning & Development

- Access top-tier training, mentorship, and continuous support to advance your career.

Time Off

- Enjoy 25 days of holiday per year, plus UK bank holidays, to recharge and unwind.

Pension Plan

- Secure your future with our competitive pension scheme.

Private Healthcare

- Access to Vitality healthcare, including dental and optical.

Flexible Working

- Work in a way that suits your lifestyle, with the freedom to balance professional and personal priorities.

Enhanced Parental Leave

- We support working parents with generous parental leave policies that go far beyond statutory requirements.

Cycle to Work Scheme

- Save on a new bike and accessories while promoting a healthier, more sustainable commute.

Workplace Nursery Scheme

- Saving working parents lots of money through our salary sacrifice scheme! *

Top-Quality Equipment

- Get the tools you need to perform at your best, from cutting-edge tech to ergonomic office setups.