Job Description

Senior Content Designer, Springer Nature DigitalWexe2x80x99re looking for an experienced senior content designer to work across our digital products, platforms and services.Springer Nature has a portfolio of over 3,000 peer-reviewed journals and books across all areas of academic research. Our brands include Nature, Springer, Palgrave Macmillan and BMC. We also have a wide range of products and services that help people find and read scholarly articles, publish their own research findings and develop their careers.This role is part of the UX Content Design team within Springer Nature Digital (SND) and will involve working closely with colleagues across our business.The workWe work for an audience of millions of researchers across the world and offer a portfolio of products and services covering all aspects of publishing. Many of our customers donxe2x80x99t have English as a first language, and many publishing concepts can be hard to understand. We want to make our products and processes clearer and more valuable for our users.Your roleAs a senior content designer, youxe2x80x99ll be supporting content development across Springer Nature products, websites and services. Youxe2x80x99ll become an expert in the journeys we want to support, using data and research findings to inform how you work and where to prioritise.Most of your time will be spent working with product teams (including UX and UI designers, product managers, researchers and business analysts). Youxe2x80x99ll advise on where improvements can be made to have the most impact and will write UX copy for new features. Youxe2x80x99ll also be expected to take a wider view of the overall experience, and to help define how content design can contribute to our success.Your work will be research-driven, and you will be comfortable taking an iterative approach as we learn more about where we can make a real difference. Youxe2x80x99ll have used a variety of techniques to build a picture of usersxe2x80x99 information needs. That will include using analytics, or other data points, and competitor analysis. Youxe2x80x99ll also be familiar with working alongside researchers to find evidence for decisions or feedback on specific messaging.Youxe2x80x99ll collaborate with colleagues from different business areas, including Editorial, Legal, Marketing, SEO, Brand, Customer Support, and Policy. Youxe2x80x99ll be focused on getting the best outcomes for users while taking business needs and context into account.The role is a combination of both content strategy and delivery, as you look at understanding and prioritising the journeys we want to support and work on. We want every interaction to be helpful, friendly and clear, and to provide a consistent experience through the language we use.Main responsibilitiesCreate clear and engaging UX copy, product emails and guidance that contribute to the success of our products and servicesContribute to the development of content patterns, style and tone of voiceGuide the creation of any content inventories or audits to understand whether content is effective or notHelp set up efficient content creation and review processesCommunicate how content contributes to the success of our products and services and help to define success measuresRun content creation workshops with colleagues xe2x80x93 this might be about UX writing, or long-form guidance or policy contentApply a structured approach to content and be able to guide the development of information architecture to help people find what they need, when they need itContribute to projects where content design/strategy knowledge is needed, for example, CMS or other tooling.What you will be doingWithin 3 monthsUnderstand how we work, the outcomes we want to achieve and how content strategy and design can contributeGet to know your content design colleagues and the wider UX teamGet familiar with the research we have xe2x80x93 where it helps you and where we have gapsReview our digital writing guidelinesBegin to meet stakeholders across the business who create information for usersStart to collaborate with designers to discover and solve content-related UX challenges in a single product areaWithin 6 monthsAudit content within a prioritised user journey xe2x80x93 understanding who is responsible for it, what its purpose is and how effective it isMake content improvements, working with stakeholders and colleagues to rationalise, simplify and improve content across user journeysDevelop a good working relationship with content providers in other departments, for example Marketing or Customer SupportTake part or run user research activities to ensure our approach is meeting user needsAnalyse research outputs, data or other information that would support making changes or measuring successUnderstand challenges and opportunities for content design6 months +Positively influence how content is created across customer journeysDeliver changes or updates to content patterns and style guideContribute to product launches that have significant content elementsContribute to strategic initiatives for content both in SND and elsewhere (for example, within the Customer Service or Marketing departments)Contribute knowledge to content tooling or CMS projectsChampion the importance of content design as an integral part of digital service delivery#LI-GG1

Springer Nature