Job Description

Senior Brand Manager

Working on Mr Kipling

Permanent

50% Office Based, 50% WFH

Take a lead in shaping the future of Premier Foods\' #1 brand in this exciting Senior Band Manager role, to deliver the exceptional growth ambitions of Mr Kipling in the UK.

Opportunity for a passionate, talented, and ambitious Senior Brand Manager to join the Mr. Kipling Marketing team at Premier Foods. You will be working for Britain\'s 2nd largest food company, owning & supporting the largest brand within the business (circa \xc2\xa3170m RSV in the UK).

We are looking for a candidate who can demonstrate solid brand marketing experience with strong consumer orientation. You should enjoy spending time analysing data to mine insights, develop brand strategy & growth plans for key collections and be confident in managing your P&L.

You will be a highly competent and resilient - someone who can and engage a cross functional team to deliver exceptional business results.

There are huge opportunities for Mr Kipling through brand building, innovation, and activation to both grow our existing portfolio and enter white space. However, this is in a complex and challenging landscape with the new HFSS regulations coming into place. A balance of strategic thinking and agility is critical.

What will you do in a nutshell:

• This is a high-profile and important role for the business; you will have responsibility for managing and executing Innovation (NPD & EPD), working with cross functional internal & external teams to identify opportunities, manage brand performance, present plans& gain internal alignment with key stakeholders.

• Own and lead brand growth & action plans (ABP) for key premium collection, Mr. Kipling Signature & key format \xe2\x80\x9cSlices\xe2\x80\x9d.

• Coach and mentor, an Assistant Brand Manager, enabling them to become top talent.

• Exciting opportunity to work alongside our advertising and media agencies to participate in the development of Iconic communications across touchpoint capable of driving brand engagement, purchase intent and penetration.

Do you offer....

• Experience at SBM level
• Ablility to demonstrate strategic thinking - with an ability to influence and communicate.
• Proven experience and track record of success.
• Evidence of strong consumer understanding.
• Commercially astute approach - knows the numbers and understands and wants to own the P&L as if it were their own business.
• Collaborative and inclusive style

As a Senior Brand Manager working on Mr Kipling you will be the Ambassador for the brand portfolio and key day to day contact with all stakeholders.

Responsibilities include....

• Brand Planning (lead for Signature, work alongside Controller).

• Implement the in-year marketing plan & developing course-correction in year.
• Lead & own the premium & key formats 3 Yr Strategy and growth plan.

• Innovation and Project management:

• Full accountability for delivering Brand led NPD/EPD projects.
• Includes: developing winning concepts & product & packaging delivered against this; leading the cross functional project team; building the commercial business case; creating launch plans; working with commercial functions to develop compelling retailer sell-in story.

• Brand communications:

• Lead trial driving and activation to support portfolio e.g., shopper marketing, sampling & digital activation, PR programs, co-ordinating brand communication materials such as in-store POS, website & images for external customers.
• Support development of ATL comms where appropriate.

• Financials and business analysis:

• Manage P&L, including monthly performance reporting, identification of key performance drivers, pricing & promotion recommendations.
• Monitor, analyse & report on external performance and competitor activity to identify risks and opportunities.

• Coaching & Development:1 x Direct Report - Assistant Brand Manager, Mr. Kipling.

What we offer you in return...?

• Competitive salary
• Car Allowance
• Bonus
• Up to 7.5% pension
• Private medical insurance
• Life assurance
• Wide range of online and in-house training
• Access to an employee discount scheme, with access to hundreds of nationwide retailers

Ready to apply...?

Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.

A great British food company

Premier Foods is one of Britain\'s biggest listed food companies, employing over 4,000 colleagues at 15 manufacturing sites and offices up and down the country.

Many of our brands have been part of UK life for more than a century and you\'ll find them in 94% of British households.

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.

Premier Foods