Job Description

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don\xe2\x80\x99t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

Click \xe2\x80\x9cApply\xe2\x80\x9d to get started.

Why join our team?

Marketing is at the heart of pladis \xe2\x80\x93 we develop and deliver the strategies that drive our continued success. We build brands that consumers love and that are highly relevant to them in their everyday lives, and we work collaboratively with our internal and external partners to drive sustained growth!

The Marketing team at pladis UK is focused on our key brand portfolios. The Senior Brand Manager will deliver to the strategy and delivery of one of these teams, The Marketing team at pladis UK is focused on our key brand portfolios - McVitie\xe2\x80\x99s, Jacob\xe2\x80\x99s, Godiva, New Platforms, and Commercial Brands. with a high degree of autonomy and responsibility!

What will this role achieve?

To manage the overall revenue and profit delivery of a brand portfolio

To develop, drive and execute the strategic marketing plan for the brand portfolio, ensuring short, and long-term financial targets are achieved

As an SBM within the overall Brand team, you will be assisting in the development of brand marketing strategy and implementation of key initiatives to ensure business and brand targets and metrics are achieved.

You will be responsible for a key part of the portfolio working alongside the Marketing Director and other brand team members to ensure that growth targets are achieved and that our brands continue to own the market and delight consumers and excite retailers.

The Senior Brand Manager plays a significant role in making things happen, in inspiring, persuading, and gaining dedication for his / her projects across different functions and different work levels. You will need to have the confidence to present to Director and UK Exec level on a frequent basis.

Your purpose is to be the brand guardian, with a deep consumer understanding and strong commercial acumen working with cross functional teams both internally and externally to deliver best in class execution.

Working closely with other teams and partners ensuring a focus on business and brand profitability and a growth agenda.

What will be your key deliverables?

Lead the development and delivery of brand strategy & plans across the area of responsibility, to meet business sales and profit targets in line with Brand Planning process and pladis UK performance metrics.

Own the development of the annual brand plan, identify market opportunities for brand growth based on a clear understanding of consumer insight and the competitive landscape. Build a commercially strong brand plan to deliver brand growth and share gain.

Work with manager to define and deliver 3-year strategic plan for area of responsibility

Lead the part of the brand portfolio, managing performance, recommending actions and motivating teams and other functions to drive brand performance

Delivery of Brand and business performance metrics. Have a strong commercial awareness of brand performance and regularly update Marketing Director (and UKLT where appropriate) on key issues / successes. Regularly review plan and performance throughout year, taking appropriate remedial action as vital

Emphasis on using data and insights to drive projects and the development of the brand

Drive key brand projects, working with a cross functional team across the pladis business \xe2\x80\x93 be the project lead, this will include innovation execution, design, price / pack architecture.

Supply to the Brand Innovation strategy and the prioritisation & management of planned initiatives, leading specific brand and NPD projects. Working closely with the Innovation team and commercialisation team to drive market leading innovation and best in class execution

Drive the consumer agenda, working with CMI partners to bring consumer closeness and insight led plan development and activities.

Assist the Marketing Director/Marketing Manager in communications development and execution across the brand and management of cross agency team in relation to areas of brand responsibility.

Control Marketing expenditure within pre-agreed budget and ensure evaluation of all spend on a continuous basis

Manage the development of strong coordinated marketing plans, as appropriate across OOH, digital, social media, in-store. Lead cross functional teams to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches.

Engage and persuade others to gain dedication to key initiatives without reliance on formal authority. Encourage our commercial teams to deliver for the job holder\xe2\x80\x99s respective brand.

Form strong working relationships with technical development and supply chain on the development of brand renovation projects.

What do you need for this role?

Proven experience in dealing with comms and design agencies, ability to work with cross functional teams.

Proven track record of good project management experience.

To demonstrate the ability to lead and influence partner at all levels of the business.

Budget Management

Market research

Product Development

Passionate about growing and building brands.

Determination, entrepreneurialism, ambition and drive.

Energy for working collaboratively and crafting initiatives that build growth. There is real scope for success with this portfolio and a real focus for business growth over three years.

To be a self-starter, able to work across multiple projects and fields.

Experience of below the line activities IE. POS, Sampling and exposure to Comms and media.

FMCG experience on brands with a consistent record in achieving results-oriented growth plans.

Experience of cross functional working.

Proven technical marketing experience

DESIRABLE EXPERIENCE/SKILLS/KNOWLEDGE

Degree in Marketing or Business

Experience in FMCG

Experience in food industry

OUR WINNING TRAITS AND BEHAVIOURS

Purpose-Led - Energised by our promise to deliver happiness to the world with every bite

Agile - Ever evolving, never satisfied and never standing still

Collaborative - Willing to work with others for mutual success

Resilient - Quick to adapt to change, fast learner and persistent in the face of setbacks

Positive - Self-motivated, optimistic, adventurous, and inspiring

Diversity and inclusion is central to everything we do and is reflected across our business. pladis brings together brands and people from around the globe \xe2\x80\x93 and this diversity is our great strength.

We\xe2\x80\x99re an equal opportunities employer and believe in encouraging an inclusive environment where we celebrate diversity of thinking and respect everyone\xe2\x80\x99s distinctive qualities and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.

Pladis