Job Description

Sales Director - Direct to Consumer Telesales

"Spearhead dynamic sales growth, defining and implementing strategy and developing the outbound sales function for this luxury lifestyle health & wellbeing brand."

\xc2\xa375-90000 Bonus Benefits

Location: Hybrid - HQ London W12

Our client is a global business with a luxury, high-end health, and wellbeing brand. Established in the USA and having landed in the Europe, four years ago, their product line is a fixed-installation unit that they mainly supply on a residential B2C basis and increasingly to B2B customers such as hotels and spas.

They now require a Sales Director to spearhead their ambitious growth plans both in the UK and Europe. That\'s where you will come in. We are looking for an individual who will be responsible for deploying strategy, optimising their sales team, and inspiring and motivating them to achieve exceptional results.

You will define the sales vision and strategy to achieve \xc2\xa3multimillion strategic sales growth and profitability objectives.

As the majority of product is sold direct to consumers, via an inhouse telesales team, for installation in private residences, it\'s important that you can demonstrate success in defining, implementing, and leading an outbound sales strategy focused on direct-to-consumer telesales. If this experience were gained within the luxury lifestyle products sector this would be highly advantageous.

Working closely with the Strategic Digital Marketing Manager, your sales strategy will focus on converting warm inbound sales enquiries generated via extensive digital marketing campaigns.

So, you will have experience of lead and pipeline management, call and customer funnel management, call conversion metrics management and CRM development.

Our client\'s core focus is on giving their customers the best experience possible, and this starts at the first phone call. Buying a luxury lifestyle product for the home is an important and expensive decision requiring a consultative approach, often across more than one telephone conversation before an order is placed.

As Sales Director you will make sure that the sales agents in your team are well-trained and capable of delivering a premium customer experience. The starting point will be the development of training programmes which continuously develop the telesales team to collectively hit sales targets.

So, you will define a sales team structure which ensures that the telesales team are guided, supported, mentored, motivated, and developed through daily/weekly/ monthly 121 meetings, feedback sessions and in-call monitoring.

You will work closely with the sales team to understand the mindset of each salesperson, what motivates them, and what incentivises them. Through this knowledge, you will develop an incentive and reward system that aligns with our client\'s year-ahead goals whilst reinforcing a premium customer experience.

Beyond training, the Sales Director will lead outreach efforts for commercial sales, identifying and targeting hotels and wellness businesses that align with their values and product offerings. You will also oversee the growth into Europe and specifically the German and Iberian markets.

To be considered for this role, you must have experience in sales leadership within a telesales/outbound sales D2C/B2C environment and be confident in your ability to inspire and motivate a team to achieve extraordinary results. You should have exceptional communication skills, with an ability to build strong relationships with customers and team members alike. This is a senior management role as part of the UK & European executive team.

Candidates will be of graduate calibre. Qualifications in coaching, NLP and both consultative and transactional B2C/D2C sales would be highly advantageous.

In summary, this is a rare opportunity for a driven and determined individual to lead a team to the next level. If you are a talented and experienced Sales Director with the right skills and mindset, we would love to hear from you.

To apply without delay, please email your CV, quoting reference LX 1521663

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Martin Veasey Talent Solutions