Job Description

Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller\'s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk

Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing
12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets - UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. More information can be found at www.asahiinternational.com

Pricing & Promotion Manager

This position is accountable to drive sustainable, profitable growth by optimising channel, customer and pack mix, price & promotion strategy and also will analyse current performance, make relevant recommendations and agree implementation plan with key stakeholders.

Key Accountabilities

• Drive PRGM thought leadership in the UK business, drawing from internal & external best practices to develop new ideas and ways of working.
• Develop, maintain and advise new approaches to gross margin delivery through pricing & promotion and PRGM levers.
• Drive continuous improvement of commercial capability across key functions.
• Develop & implement pricing policies/guidelines, Price & Pack architecture (PPA) & price increases.
• Conduct ad hoc analyses on threats and opportunities relating to PPA as they arise.
• Make PPA recommendations based on Sales Strategy, brand & promotion objectives, market conditions & competitor activity.
• Embed deep understanding and implementation of pricing guidelines & policies across key functions.
• Monitor and review pricing - capture learnings and recommend adjustments to guidelines as required.
• Build promotional plans that reflect market growth drivers.
• Liaise with Sales to implement robust promotion plans that deliver against commercial objectives & consider market analysis through providing ongoing evaluation.
• Own the development, implementation and maintenance of analytics tools.
• Provide performance overview & recommendations using analytics tools such as TPM (Trade Promotion Management)/TPO (Trade Promotion Optimisation) & elasticity.
• Market price tracking processes in place for Asahi brands and its key competitors.
• Track the implementation & impact of Pricing.
• Embed relevant routines into an annual plan based on analysis, drivers & recommendations.

Experience Required

• Previous commercial experience in an FMCG company required, preferably in Revenue Management roles or positions requiring high analytical skills.
• Experience of the drinks or beer industry would be advantageous but is not required.
• Evidence of ability to convert research and insight into tangible business value for both marketing, sales and customer marketing partners.
• Demonstrates a solid understanding of channel, customer and other commercial issues.
• Strong project management skills, within and across multiple projects.
• Excellent communicator with evidence of ability to build collaborative partnerships and influence key stakeholders to drive commercial impact.
• English language skills required: other languages advantageous.

Key attributes of the successful person

• Excellent analytical skills and the ability to translate this into insight and recommendations
• Strong communication and project management skills
• Strong self-management skills and a proactive initiator
• Solid team player with ability to flex roles & communication style as appropriate within the teams.
• Ability to build consultative relationships with colleagues in other functions as needed
• Resilient with confidence to challenge business thinking & provide a new perspective.

What we offer:

• Private Medical and Dental Insurance
• Life Assurance
• Pension
• 25 days annual leave
• Beer allowance

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

Asahi Group