Job Description

Company Description

At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients\xe2\x80\x99 businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.

We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

Part of Publicis Groupe, and a Leader in Gartner\xe2\x80\x99s Magic Quadrant for Global Marketing Agencies, we\xe2\x80\x99re proud to work with some of the world\xe2\x80\x99s leading brands.

Digitas. Experience the power of connection.



We are looking for a dynamic and results-driven Programmatic Director to join our pLeon team. As the Programmatic Director, you will be responsible for leading and executing programmatic strategies for Haleon (previous GSK) campaigns. Your expertise will contribute to delivering exceptional client performance and driving innovation for Haleon\xe2\x80\x99s Northern European Business Unit.

Responsibilities

• Oversee and own programmatic campaigns for across all Haleon\xe2\x80\x99s Northern European Markets (NEU): Great Britain, Ireland, France, Belgium, Netherlands, Sweden, Norway, Denmark, Finland.
• Act as the main point of contact for clients and internal teams, leading senior-level meetings to discuss programmatic strategy and campaign activity.
• Demonstrate in-depth knowledge of programmatic capabilities, proactively identifying opportunities for improvement and presenting them to clients and your team.
• Develop programmatic strategies for the Haleon NEU region to achieve core business goals.
• Lead strategic test and learn initiatives and conduct quarterly business reviews in collaboration with the broader team.
• Stay informed about innovative opportunities in the market and share insights with clients and planning teams.
• Cultivate strong relationships with key programmatic partners, including tech, media, data, and other stakeholders.
• Promote programmatic products and solutions that align with clients\' objectives and drive programmatic excellence.
• Build trusted relationships with both day-to-day and senior clients, providing exemplary client service.
• Proactively manage client accounts and identify opportunities to enhance their business outcomes.

Qualifications

Required:

• Proactive and experienced (5+ years) programmatic practitioner with a positive, can-do attitude.
• Strong leadership and communication skills, with the ability to engage with global and regional clients effectively.
• Deep hands-on experience with major demand-side platforms. Experience with Xander DSP activation is a plus.
• Proficient in commercial management of accounts, including booking, invoicing, and reconciliation.
• Proven track record of optimizing account performance and achieving results.
• Good project management skills to handle multiple tasks and priorities.
• Self-motivated and able to work independently.
• Background in a media agency environment.

Desirable:

• Experience integrating offline media into programmatic strategies.
• Knowledge of the travel vertical and its specific programmatic requirements.
• Experience managing international accounts.

Additional Information

Our Commitment
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

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Digitas