Matterkind is a committed and uniquely resourced partner, leading the media world away from billions of opaque impressions to the right number of conscious connections. Matterkind (previously Cadreon) offers an expanded and enhanced suite of addressable activation solutions, advisory services and affiliate marketing taking a people-first and ethical approach to engaging audiences and driving meaningful real business outcomes both across and within channels.
The promise of Matterkind is the third step in a transformation that leverages the strategic data assets of Acxiom and the market leading technology applications of Kinesso to deliver an audience-centric set of addressable activation and management solutions across the media ecosystem. In leveraging Kinesso and Acxiom, Matterkind can drive results that are smarter, faster and more efficient
Matterkind\'s AI-fuelled optimization engine centres on the audience, irrespective of channels, which allows for only touchpoints that matter. Matterkind operates in over 70 markets worldwide.
Role Description
We are growing our team of experts and are looking for a talented Campaign / Account Manager to work across AMEX on a 12 month fixed term contract to cover mat leave.
The Programmatic Manager position sits within a regional performance team focused on servicing a tier one finance client. UM have been appointed the global agency of record for the client due to capabilities across media, technology, data and insights - combined with a commitment to building dedicated specialist teams that challenge the client approach as they continue to grow.
The role is for a programmatic expert who has a proven track record of delivering best in class executional excellence. The role is a dedicated to the account and sits amongst a broader specialist client EMEA performance client team.
You are responsible for the strategic activation and execution of programmatic campaigns across multiple DSPs and markets. You are responsible for providing programmatic leadership and setting the agenda for driving the programmatic partnership across strategy, creative, operations and activation. You are accountable for proactively leading campaign optimisation, strategy and execution. Due to this, at least experience with DV360 and a strong understanding of the Google marketing stack is compulsory with trading experience across other DSPs including Xandr, Amazon, The Trade Desk, Verizon preferable.
The Programmatic Manager will assist in establishing strong relationships with clients and partners. From a client perspective the role involves a high level of client facing time and you will be required to have an ability to showcase and demonstrate subject matter expertise both at a micro (daily optimisations) and macro (test and learn innovation projects) level. You will have an ability to manage multiple stakeholders across both physical and virtual spaces and are able to follow projects/campaigns from conception to execution. You will collaborate with key DSP partners and data providers utilising your experience and skills to guide clients to the best approach and new opportunities.
You will be considered a leader in the digital arena continually challenging internal, client and other agency partners to apply strong, dynamic, connected thinking in their approach to programmatic strategy - also regularly educating clients with thought leadership pieces that inform them on the shifting media landscape.
This role at IPG is an opportunity to work within a truly global client, network and client team; while focused at a regional level the role involves dealing with both local and global stakeholders on a weekly basis. The programmatic hub is considered a centre of excellence both by agency allowing global data and tech product to be cascaded giving high exposure to best in class programmatic practise and practitioners.
Responsibilities
Client:
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