Job Description

Description

A unique opportunity has opened to play a key role within the global Sales & Marketing team for a motorcycling brand. You will encompass the strategy and delivery of both new product launch activity and ongoing product activation initiatives, as required to maximise sales within the global market.

You will take the lead in coordinating delivery across internal teams to ensure that they are fully briefed and supported to guarantee the successful launch and market performance of the categories, individual motorcycles, offers and services for which they are responsible. This will involve liaising and engaging with several departments including Product Planning, Central Marketing, Dealer Development & Training, and our Subsidiary network.

Product Marketing Manager \xe2\x80\x93 The Role:

• Lead the development of category and individual product propositions, for each new product, service, or offer
• Work in close collaboration with the Marketing Director and the Chief Commercial Officer.
• Provide the strategic direction for marketing, PR, and SM activation for both new model launches model updates and ongoing lifecycle activity
• Gathering research insight and input from the relevant product development, marketing teams to shape the successful implementation approach for each product.
• Lead the development of a comprehensive launch roadmap, as required to deliver the expected market activity across the category, products and service offers under their direction.
• Co-ordinate the ongoing weekly launch planning meeting cycle with internal departments, supporting and facilitating the ongoing \xe2\x80\x98on-track\xe2\x80\x99 delivery of agreed activity.
• Maintain and update a rolling 36 month marketing plan for the models within their category remit, in order to maximise market performance.
• Creating and delivering the required presentation materials needed to gain awareness, alignment and preparation needed across the business to support on-target delivery.
• Participate in the briefing and review process for all product marketing, training, and PR content
• Maintain a commanding understanding of the market and customers specific to the category - you are responsible for including competitive landscape, trends, insights, behaviours, and opportunities
• Utilising the brands research studies, desktop research and, as required, new research.
• Presenting a quarterly report with recommendations for action.
• Provide insights to the product development team
• To undertake and assist with projects as required by your Manager.
• Any other ad-hoc duties as required by your Manager

Product Marketing Manager \xe2\x80\x93 The Person:

• University degree in marketing, business or in technical discipline
• Full motorcycle licence and experience of ownership
• Experience of a product marketing role in a marketing function within a domestic or international team
• Extensive experience of working within an automotive organisation
• Extensive experience of launching new products and managing the lifecycle of established products. Proficient in Microsoft Packages including Excel, Word, Power point and Outlook
• Self-motivated, resilient, flexible and adaptable
• Excellent communication skills, clear and concise written and verbal skills Interested and passionate about branding, marketing, and motorcycles.
• Well organised and capable of delivering across multiple projects and timelines.
• Ability to present proposals succinctly, clearly, and confidently.
• Have an aptitude for data analysis
• Great inter-personal skills with the ability to influence stakeholders at all levels.
• Attention to detail with a passion for continual improvement.
• Ability to manage complex processes.
• Works well under pressure and team player

Able to be flexible on working hours. Willing to perform international travel for work.

Love of Motorbikes and a full Motorbike Licence is required.

To apply for this role please submit your up to date cv to l.summerson@peoplemarketing.co.uk quoting reference 12739PP

Please note that we cannot accept files in excess of 5MB

We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role. Please continue to check our website for any other roles which may be of Interest.

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