Job Description

Job Reference: 559693_1691404804

As the Press Officer, you will be responsible for developing and implementing strategic PR campaigns to enhance our brand image and strengthen our market position. You will play a crucial role in managing our external communications and maintaining positive relationships with key stakeholders, including media outlets, industry influencers, and community leaders. This is a key leadership position that requires a blend of creativity, strategic thinking, and excellent communication skills. Responsibilities: - Develop and execute comprehensive PR strategies to promote our brand and increase visibility across the region - Create engaging press releases, media kits, and other PR materials to effectively communicate key messages to target audiences - Cultivate relationships with journalists, bloggers, and other media professionals to secure positive media coverage - Monitor media coverage and provide accurate and timely reports to senior management - Organise and manage press conferences, media briefings, and other PR events - Collaborate with cross-functional teams, including Marketing, Sales, and HR, to align PR efforts with overall business objectives - Stay up-to-date with industry trends, competitor activities, and emerging PR tools and techniques - Manage crisis communications and develop effective strategies to mitigate potential reputation risks - Train and mentor PR team members, providing guidance and support to ensure their professional growth Qualifications: - Bachelor\'s degree in Public Relations, Communications, Journalism, or a related field - Proven experience in a similar role, preferably within the [industry/sector] - Strong understanding of PR principles, strategies, and best practices - Excellent written and verbal communication skills, with the ability to craft compelling messages for different audiences - Demonstrated ability to build and maintain relationships with media professionals and other key stakeholders - Proactive and creative mindset, with the ability to think strategically and propose innovative PR ideas - Strong organisational and project management skills, with the ability to handle multiple priorities and meet deadlines - Experience in crisis management and the ability to handle sensitive issues with discretion - Leadership qualities, with the ability to inspire and motivate team members

Culture Recruitment