Job Description

About The RoleWere thrilled to offer an exciting opportunity with CUPRA & SEAT UK for a PR Manager on a full-time, 12-month Fixed Term Contract.In this role, reporting to the Head of PR and Communications, youll take the lead on PR campaigns across both automotive and lifestyle sectors, as well as manage our social media and content creator initiatives. Your goal will be to effectively share the narratives, products, and ecosystem of CUPRA & SEAT, boosting brand reputation, increasing desirability, likability, and visibility with key audiences including the media, content creators, and the public.What you could be doing:

• Conceiving, planning and executing appropriate lifestyle PR activities aimed at UK media and content creators.
• Leading the strategy for growing a passionate and engaged community of content creators, maximising the earned media value of the brand and drive interest across social media platforms.
• Identifying and delivering compelling, relevant news to UK media (both lifestyle and automotive), ensuring consistent media coverage and executing tactics with measurable results to demonstrate success.
• Working closely with Marketing colleagues on leveraging our brand partnerships and ambassadors to maximise coverage and awareness including across Padel, Music, Film and Motorsport.
• Managing journalist relationships, using judgement to handle challenging media enquiries and handling interview requests with senior UK and HQ management.
• Adapting the global PR strategy from our HQ in Barcelona for the UK and lead on all planning and execution at a local level including product launches and product PR campaigns
• Leading production of press materials to support all international and UK PR events, including writing, editing and disseminating press releases and press packs
• Effectively handling corporate issues that may have an impact on brand reputation and agree messaging with senior UK and international stakeholders, as well as managing content for the Brand Directors LinkedIn.
• Managing PR agencies (automotive, lifestyle, and social) to ensure effective development and execution of campaigns.

Skills & experience you can bring to the role:

• Ability to plan and juggle multiple deadlines as well as being able to learn quickly across diverse topics
• Self-motivated thorough, detailed and logical approach
• Confidence to manage internal stakeholders and advise on external communications
• Product knowledge and interest in brand products and industry
• Exceptional verbal and written communication skills
• Strong interpersonal and team-playing skills
• Complex stakeholder management
• Strong active listening and influencing skills
• Proven working experience in public relations preferably in the automotive sector
• Proven track record of executing successful public relations campaigns and measuring their success
• Experience of defining messages from a broad media audience
• Experience in working in a press office and handling journalists
• Strong relationships with national media

What can we offer you?Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, Private Medical Insurance, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.About UsCUPRA & SEAT UKAn unconventional challenger brand with stimulating style and contemporary performance, CUPRA inspires the world and brings a taste of the excitement from Barcelona with progressive, emotional cars and experiences. Two brands with a shared home, CUPRA and SEAT are intrinsically linked in a set of core values, but each with its own character, personality and attributes, and address different customer profiles.Currently one of the fastest-growing volume automotive brand in the UK, CUPRA is the newest member of the Volkswagen Group Portfolio. Created in Barcelona just six years ago, with multi-billion investments in engineering and design, our multi-award winning line-up includes the Formentor and EV Born models, and the all-new Tavascan and Terramar.At CUPRA UK we have big dreams and ambitions for the brand, and to help them become reality, now is the time to join the team and be a part of a unique opportunity within the automotive industry.Volkswagen Group UKWere driven by difference. With six big brands under one roof each with its own history, designs and innovations weve created some of the worlds most iconic vehicles, from luxury sports cars to family camper vans. Here, youll discover opportunities, explore ideas and tackle challenges that you wont find anywhere else.It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do.Theres never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, were actively looking for people with new skills, knowledge and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage the application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.

Volkswagen