Job Description

London 29/11/2023


PR and Media Relations Executive

The job requirements are detailed below. Where applicable the skills, qualifications and memberships required for this job have also been included. Job details


Salary \xc2\xa334,984.94 - \xc2\xa336,826 per annum, basis experience

Contractual hours 35

Job category/type Marketing and communications

Date posted 17/11/2023

Job reference REC006056
Job description

At AAT it\xe2\x80\x99s our mission to make it possible for more people to experience the opportunities a career in finance brings, through our accessible qualifications and supportive community.


We are the UK\xe2\x80\x99s leading qualification and professional membership body for vocational accountants. We pride ourselves on providing practical qualifications that meet the needs of both employers and employees, as well as products and services to support our members and customers throughout their careers.


Term: Fixed Term Contract till 30 September 2024
Location: We have hybrid working in place, with 1-2 days per week, in our office in Canary Wharf.

What exactly will you be doing?

As a PR and Media Relations Executive, you will support the effective management, delivery and evaluation of PR and communications aligned to Policy and Public Affairs strategy and deliver customer narrative through stories and support the achievement of AAT\xe2\x80\x99s Business plan objectives.
Major objectives

• Develop and execute creative messaging to promote AAT\'s key narratives across media channels.
• Support media campaign delivery from concept to completion.
• Craft compelling content tailored for diverse audiences and platforms.
• Build and nurture relationships with key journalists and internal stakeholders.
• Identify media opportunities; draft proactive pitches and reactive statements; and pitch persuasively.
• Implement systems and processes to enable a world-class PR and media relations function.
• Maintain up-to-date media contacts, calendars, coverage reports, and other tools to maximize media exposure.
• Work collaboratively across AAT to align PR activities with organizational goals.
• Continuously enhance expertise in contemporary media landscape and influencer networks.

What are we looking for?

• Experience in PR and media with proven success managing integrated, multi-channel campaigns.
• Strong project management abilities to develop and execute on campaign plans.
• Highly organized with excellent time management skills to juggle multiple priorities.
• Skilled copywriter and editor with sharp attention to detail.
• Exceptional written and verbal communication skills.
• Collaborative team player who builds strong relationships.
• Proactive media monitoring, analysis, and reporting.
• Experience directing creative partners like designers and photographers.
• Professional and responsive handling of press inquiries.
• Skilled in drafting compelling press releases.
• Driven by data - monitors and evaluates coverage results.
• Ability to work seamlessly with Policy and Public Affairs team.
• Passion for staying current on media trends and best practices.

What are the benefits?


At AAT we believe in treating our staff well and this is reflected in our wide-ranging benefits, which include:

• Hybrid working (1-2 days per week in our London office) and opportunities for further flexible working.
• 25 days\xe2\x80\x99 annual leave, increasing one day per year up to a maximum of 30 days plus bank holidays.
• Great pension scheme, life assurance, and critical illness cover

• Health cash plan

• Enhanced maternity and shared parental leave contributions of up to 6 months\xe2\x80\x99 full pay depending on the length of service.

• Regular wellbeing initiatives.

• Cycle2Work scheme and much more.

Closing Date: The planned closing date for this role is 28 November 2023 at 17.00, however, we reserve the right to close the role earlier than planned.


It\xe2\x80\x99s an exciting time to join AAT and we would love you to join us on our journey. In 2023 we achieved one-star company status in the Best Companies survey, and we have recently launched our strategy to 2030.


We are committed to being an inclusive and welcoming place to work. We encourage applications from diverse candidates and make recruitment decisions based on skill and experience. We have a Diversity and Inclusion (D&I) Champions group, which leads on our D&I strategy and organise events to celebrate and raise awareness. We are a disability-confident committed employer and have signed up to the Race at Work Charter. We have also signed up for the Women in Finance Charter, and in 2022 we exceeded our target for appointing females into senior positions.


Come and help us to make AAT an even better place to work!


Interested?


To apply please upload a copy of your CV and fill your application online.


If you have a disability, need further support, or reasonable adjustments to assist you in our process, please contact us at recruitment@aat.org.uk or by calling 0207 735 2468 and asking for a member of the HR team.


PR and Media Relations Executive