Job Description

Company Description

OVERVIEW

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world\xe2\x80\x99s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Adobe are one of the largest and most diversified software companies in the world. Adobe empowers everyone \xe2\x80\x94 from individuals and small businesses to government agencies and global brands \xe2\x80\x94 to design and deliver exceptional digital experiences. Headquartered in San Jose, California, and with a diverse global population of more than 26,000 employees, they achieved revenue of US$15.79 billion in fiscal year 2021. Adobe have three major product lines; Creative Cloud to unleash creativity, including famous apps such as Photoshop, Document Cloud to accelerate document productivity, including Adobe Acrobat, and Experience Cloud to power digital businesses, including Adobe Analytics. Adobe have been at the forefront of digital technology for over 40 years and continue to see rapid sales growth, most recently 15% in Q4 2022.

They are an exciting, dynamic company with a respectful internal culture based on their four key values: Genuine, Innovative, Exceptional & Involved. From a marketing perspective, Adobe are one of the most sophisticated digital marketing businesses in the world. Their activity is split between upper funnel and performance budgets and they invest circa ~$160mill in media in EMEA alone. This model, with a country led approach, is called the \xe2\x80\x9cPower of One\xe2\x80\x9d and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

ABOUT ADOBE.PUB

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.

The EMEA team, which has 70 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe\'s digital engagement.



We are looking for a EMEA Planning Manager

This is an opportunity to work with one of the world\'s finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to \xe2\x80\x98hit the ground running\xe2\x80\x99, and for the most part be able to manage their team autonomously.

The role reports to the EMEA Business Director.

KEY RESPONSIBILITIES

\xc2\xb7 Develop effective, efficient and exciting cross channel media strategies, rooted in unquestionable rationale, for some of Adobe\xe2\x80\x99s key products such as Photoshop, Illustrator, Express and Acrobat.

\xc2\xb7 Manage campaigns from Brief to PCA, with the support of the Business Director and Planning Exec.

\xc2\xb7 Work collaboratively with the marketing team at Adobe to take them on a journey through plan creation, digital implementation and post campaign analysis

\xc2\xb7 Forging strong working relationships with the digital activation team and media vendors alike.

\xc2\xb7 Ensuring accurate & timely campaign activation.

\xc2\xb7 Maintaining financial accuracy and tracking, with the support of a planning exec.

\xc2\xb7 Supporting the development of a planning executive.

\xc2\xb7 Contribute to test & learn programmes to improve Adobe\xe2\x80\x99s media effectiveness in partnership with the Digital Strategy Director, EMEA Business Director and the Digital Activation Team.

\xc2\xb7 Ensure high quality data delivery for Adobe, together with the relevant digital specialists.

\xc2\xb7 Effectively analyse historical campaigns to integrate learnings into future campaigns, together with the analytics teams within Adobe.pub and Adobe.

\xc2\xb7 Move Adobe towards a \xe2\x80\x9cfull-funnel\xe2\x80\x9d approach combing lower and upper funnel media to maximize efficiency and effectiveness.

\xc2\xb7 Manage and coach a planning executive

\xc2\xb7 Always seek out new and improved planning approaches, partners, data sets, processes and ways of working to continuously improve the team.

Qualifications

\xc2\xb7 Passionate about multi-media channel planning based on data-led insights.

\xc2\xb7 Naturally interested in people, what makes them tick and how to influence their behaviours.

\xc2\xb7 An assured presenter, confident and collected. Excellent communication skills are critical.

\xc2\xb7 A confident multitasker, comfortable in fast paced environments.

\xc2\xb7 You will continually keep up to date with market developments and embrace the new.

\xc2\xb7 Will take great pride in delivering outstanding work across every campaign.

\xc2\xb7 Previous experience working on a tech client is a bonus, but not a requirement.

\xc2\xb7 Strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with Adobe and internal stakeholders.

\xc2\xb7 Natural curiosity and desire to help clients achieve goals.

\xc2\xb7 Have created strategies and plans to meet client needs, ideally in an international setting (though this is not required).

\xc2\xb7 Experience briefing a team of specialists and the ability to bridge planning and specialist execution.

\xc2\xb7 Knowledgeable in all media channels, particularly digital channels, though \xe2\x80\x9chands-on-keyboard\xe2\x80\x9d experience of the digital activation platforms is not required.

\xc2\xb7 Clear grasp of technical digital concepts with reasonable practical technical knowledge.

\xc2\xb7 Positive and well-informed, able to think quickly on your feet, not afraid to speak up and can defend their point of view without being dogmatic.

\xc2\xb7 Keen on new challenges and able to operate in a changing and flexible environment.

\xc2\xb7 Strong analytical skills and able to understand and interpret data; to identify trends, opportunities and make strategic arguments.

\xc2\xb7 Exceptional attention to detail and ability to quickly spot mistakes and inconsistencies in data

Additional Information

ADOBE COMPANY VALUES

GENUINE

Sincere, trustworthy, and reliable

INNOVATIVE

Highly creative and always striving to connect new ideas with business realities.

EXCEPTIONAL

Committed to creating exceptional experiences that delight their employees and customers.

INVOLVED

Inclusive, open and actively engaged with customers, partners, employees and the communities they serve.

OUR COMMITMENT TO DIVERSITY & INCLUSION

We believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe\xe2\x80\x99s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company\xe2\x80\x99s many business resource groups. These include VivaWomen!, \xc3\x89galit\xc3\xa9, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Zenith Media