Job Description

Description

Position at EssenceMediacom

Job Specification

Title: Paid Social Business Director - EMEA activation hub

Location: London

Reports to: [Head of Paid Social]

About EssenceMediacom

EssenceMediacom\'s mission is to create breakthroughs. We do this by employing the world\'s very best talent to solve some of the toughest challenges of today\'s marketing communications landscape. It\'s important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

About GroupM Nexus

GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies.

GroupM Nexus is designed to accelerate GroupM clients\' businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world\'s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks.

About the role

The Paid Social Business Director role is focused on taking Mediacom\'s Paid Social offering to the next level. They will drive Social Excellence across a portfolio of clients and contribute significantly to the growth of the Social team. To succeed they must lead a growing team of practitioners overseeing teams that handle key clients in each of their portfolios and they will be responsible for motivating and empowering a large team of people. This role is essential to not only the maintenance and growth of these clients but to the growth of the department and our paid social offering.

Each Social Business Director will lead the transformation of the department, they will drive the push to standardisation and be responsible for how we develop our product and go to market. They will lead and bring to life our different workstreams focusing on our core strategy of Repeatable Magic, Data Standardisation and Automaton. It is a multi-faceted role designed to support client needs in Paid Social while growing the social department and ensuring integration wits like Paid Search and Programmatic.

They are key people managers and will also be responsible for the future leaders of our social teams and products. They will be responsible for minimising churn and hiring in the best new talent. They will be evangelists for Social both internally and externally and be key to the future growth of the international Social Department.

The role is heavily responsible for growing and delivering the revenue potential of clients in the Paid Social space through the development of client roadmaps, learning agendas and the ability to support opportunities when they arise. The role also oversees the thorough commercial management of their client portfolio.

The right candidate has a passion for Paid Social, exudes gravitas and authority, inspires confidence in both their team and clients and is relentless in the pursuit of the Paid Social teams\' goals. They deliver messages with clarity and direction and drive the team to deliver against the agreed goals.

A bit about yourself:

\xe2\x97\x8f A subject matter expert who brings bring credibility to this role both in terms of technical knowledge and strategic skills.

\xe2\x97\x8f An inspiring and established leader able to influence a large and growing team of skilled practitioners, developing their expertise and progressing their careers.

\xe2\x97\x8f Passionate about Media and advertising with an active interest and understanding of broader industry trends. You\'re able to elevate the importance of activation across the agency.

\xe2\x97\x8f You Stay one-step ahead of the marketplace and help shape and deliver a new set of media solutions to address the challenges of today\'s ever-changing environment that help our clients win (use of new channels, methods, techniques, tools and systems.)

\xe2\x97\x8f You are solution minded and able to deliver fast, practical responses and break throughs.

\xe2\x97\x8f Excellent communicator adept in developing client relationships and maintaining efficient communication across the team at all levels.

\xe2\x97\x8f Extensive storytelling and presentation skills

\xe2\x97\x8f Strong Commercial acumen able to manage forecasts, team costs and scopes and drive growth to deliver for EM.

Key Areas of Responsibility and Accountability:

1 Strategic and Leadership Skills

\xe2\x97\x8f They are a thought leader with strong market knowledge, they are abreast on the latest news, innovation and challenges in the industry and can navigate these for our clients and partners.

\xe2\x97\x8f Build relationships with senior figures across Mediacom and be an ambassador for Paid Social across the Mediacom network and with the industry. They can clearly articulate our proposition and translate for teams, media owners and senior clients.

\xe2\x97\x8f Ensure business objectives are set for each client and monitor campaign performance against these objectives.

\xe2\x97\x8f Oversee the team\'s delivery of social best practice and standardised execution.

\xe2\x97\x8f Build and maintain relationships with partners - both Media Owners and 3rd party Ad Tech solutions

\xe2\x97\x8f Develop Points of View to position MediaCom as a leader in the industry and a resource for Social knowledge, contributing to department and wider agency PR and communications

\xe2\x97\x8f Manage both internal and external stakeholder understanding of Paid Social through education and relevant communication.

2. Client Account Management

\xe2\x97\x8f Take responsibility for key client relationships in their team and ensures their team are communicating clearly and managing activity to achieve the agreed KPIs.

\xe2\x97\x8f Ensure quality of client meetings and guide the team.

\xe2\x97\x8f Seek out and act upon client feedback and business changes or challenges to maintain the relevance of social strategies.

\xe2\x97\x8f Identify future or required organisational changes of client or agency structure to maintain social best practice.

3. Operating and Technical Requirements

\xe2\x97\x8f Ensure the operational delivery of MediaCom\'s best practice approach to Paid Social, driving consistency and standardisation in product output.

\xe2\x97\x8f Work with Associate Director on developing learning agendas and test & learn frameworks to drive valuable insights and grow client investment in Social.

\xe2\x97\x8f Ensure robust operational process and workflow across Paid Social media advertising campaigns in line with MediaCom internal process and industry best practice.

\xe2\x97\x8f Identify and drive departmental initiatives to ensure the growth and evolution of the department.

\xe2\x97\x8f Commercial responsibility: 100% financial accountability on client\'s business, including regular forecasting and tracking against set growth targets.

4. People Management

\xe2\x97\x8f Mentor and coach senior and top talent on the team

\xe2\x97\x8f Manager a team of Associate Directors for both task and development

\xe2\x97\x8f Maintain a high level of motivation of the team members, empowering them to make decisions and drive innovation.

\xe2\x97\x8f Manage team resourcing and staffing requirements, working with Head of Paid Social and cross-functional client leads to ensure team is the right shape and size within commercials.

\xe2\x97\x8f Oversee processes for new hires, promotions, salary increases, bonuses, etc.

\xe2\x97\x8f Conduct 360 reviews with all direct reports and actively mentor and coach senior talent (Associate Directors) on the team.

\xe2\x97\x8f Design a career path for each direct report with clear objectives and conduct performance update meetings.

5.New business

\xe2\x97\x8f Identify areas of possible business growth within existing client base, positioning new product offerings and test opportunities where relevant

\xe2\x97\x8f Establish and maintain relationships with key decision makers to secure new business.

\xe2\x97\x8f Participate in new business pitches, and support new business team in developing the pitch, our approach and any work needed to deliver a win.

EssenceMediacom