Job Description

DescriptionPosition at GroupM NexusIf you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know atAt EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.Even if you don't meet all the requirements, that's okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn't quiteJob PurposeThe Media Activation Senior Executive is responsible for the effective management of biddable media activity. This involves building on existing strong Paid Social knowledge to manage flawless delivery of testing plans & media plans via analysis, optimisation and campaign management. The Media Activation Senior Executive will begin to develop further expertise within Paid Social; this depth of knowledge will complement the breadth of skills already attained so that the Media Activation Senior Executive can begin to contribute to channel-level strategy, identifying opportunity to innovate and optimise effectively.What we need from you

• Management of designated campaigns & accounts, including campaign pacing & campaign hygiene, as well as recommending and executing on improvements via optimisation
• Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel, including planning, executing & evaluating tests with methodical accuracy
• Responsible for producing campaign reports, including data inputting and providing insightful commentary and strategic recommendations for clients
• Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practice for your primary channel
• Managing campaign launches across all relevant channels
• Responsible for In-flight campaign optimisation
• Providing assistance and mentoring for new starters
• Interact effectively within your client team, and with the client & suppliers for your account (and taking some level of client comms ownership within your account)
• Assist with internal data maintenance, issue identification and solution development that your team conducts
• Responsible for sending external RFPs to publishers

A little bit about youxe2x80xa6

• Proven experience at Account Executive level in a Digital Media or Advertising role, specifically within Paid Social
• Experience in managing biddable media accounts across multiple markets
• Experience with planning and running paid social activity on Facebook, Twitter, and LinkedIn, either directly or via third-party platforms (e.g. 4C)
• Detail-oriented and responsive, with strong quantitative reasoning skills; you must be able to analyse data, draw conclusions and develop actionable recommendations as needed

About EssenceMediacomWe are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our xe2x80x9cnew powerxe2x80x9d where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.#LI-Promoted

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