Job Description

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we\'re great, but as a team we\'re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestl\xc3\xa9.

Our Commitment
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe\'s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company\'s many business resource groups. These include VivaWomen!, \xc3\x89galit\xc3\xa9, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

This newly created role will lead the paid social remit for two clients:

Pfizer

Our Pfizer International (ex-US) account is headquartered in London and is a bespoke global operation within the Publicis Groupe network, single-minded in the mission to accelerate Pfizer\'s transformation to revolutionise how Pharma connects and engages with their consumers and HCPs - with an ambition of being viewed as a global marketing leader, not just in pharma. We have built this team drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated end-to-end operational model to serve advertising, marketing, production, digital experience, media, data intelligence, analytics, web, and social commerce- all supported by the scientific rigor pharma needs to deliver personalisation at scale in a compliant way.



The Director will be responsible for delivering innovative and effective paid social strategy, plan development and overseeing all aspects of execution. The paid social remit for these advertisers will include high profile brand campaigns as well as ecommerce and lead generation campaigns, so experience working across a range of objectives is recommended.

• Implement and deliver innovative Paid Social strategy.
• Responsible for refining strategic approach by designing a measurement roadmap, executing test & learns, pitching activity on new platforms.
• Leads on client education of all channel/market developments and oversees the planning output of the team.
• Drive Performance Oversees to a high standard of Paid Social campaign effectiveness.
• Develop the account, consistently increasing spend and platform, product and technology adoption.
• Designs better ways of working to achieve client aims/ satisfaction/ targets.

Qualifications

• Experience planning, managing and activating multi-market brand and performance campaigns on all global Paid Social platforms.
• Have used tech partners, brand safety, verification and data providers, such as Sprinklr, Smartly, DV, IAS, Moat, Nielsen etc.
• Excellent knowledge of first and third party measurement solutions and up to date with incoming industry changes around privacy and identity.
• Managed a global client and team.

Additional Information

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

#LI-Hybrid

Publicis Groupe