Job Description

Job Overview

As part of our ongoing expansion, we are seeking an experienced UK Digital Manager to drive our SEO and paid search activity, taking this area of our business to the next level in this fast-paced horticultural business.

In this role, you will assist in the execution of digital marketing campaigns, monitor online performance, and contribute to the overall strategy to enhance our digital presence. You will collaborate with cross-functional teams to implement various online marketing initiatives across website, social media, and paid advertising channels.

This is an on-site, office-based role which will work closely with the internal marketing, sales, and product teams to drive growth and improve overall marketplace performance in line with budgetary expectations. As we are a closely collaborative, communication-driven business,

note alternative working patterns are

not available for this role.

Paid Media Campaigns: Manage and track performance of paid search campaigns (Google Ads, Bing Ads) and paid social media campaigns (Facebook Ads, Instagram Ads). Assist in budget management and ensure optimal campaign performance by monitoring key metrics like CTR, conversion rates, and ROI. Develop and implement SEO strategy, including technical development, on-site content and digital PR. Analytics & Reporting: Monitor, track, and analyse digital marketing performance using tools like Google Analytics, social media insights, and email campaign metrics. Assist in preparing reports to evaluate campaign success and recommend optimisations.
Collaboration & Support: Work closely with the business development team and other departments to execute cohesive digital strategies.

Key Responsibilities

Campaign Execution & Coordination:

Plan, coordinate, and execute digital marketing campaigns across a variety of platforms, including the company website, and paid advertising channels.

Drive Revenue:

Develop and implement strategies to increase revenue through the eCommerce channel, tracking and optimising the customer journey.

Product Listing Management:

Create, update and optimise product listings to ensure high search visibility and conversion rates.

Website and SEO Support:

Assist in managing website content, ensuring it is up-to-date, and optimising landing pages for conversion. Support SEO efforts by helping with keyword research, on-page optimisation, and content updates.

Paid Media Campaigns:

Manage and track performance of paid search campaigns (Google Ads, Bing Ads) and paid social media campaigns (Facebook Ads, Instagram Ads). Assist in budget management and ensure optimal campaign performance by monitoring key metrics like CTR, conversion rates, and ROI.

Analytics & Reporting:

Monitor, track, and analyse digital marketing performance using tools like Google Analytics, social media insights, and email campaign metrics. Assist in preparing reports to evaluate campaign success and recommend optimisations.

Qualifications

Experience:

3-5 years of experience in digital marketing (with specific paid search and SEO record), with a proven track record of growing sales and profitability.

Skills:

Strong commercial acumen and understanding of SEO for e-commerce, data analytics, and online advertising.

Tools & Software:

Experience with tools such as Semrush, Google Analytics 4.

Education:

Relevant Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory).

Traits:

Highly organised, analytical, data-driven, demonstrates attention to detail and is able to thrive in a fast-paced environment with multiple priorities.

Communication:

Excellent written and verbal communication/ presentation skills.
If you thrive on leading a successful team that consistently delivers in a fast-paced environment, then don't delay - we want to hear from you today!

What We Offer

Job Type:

Permanent, Full Time

Competitive Salary:

40-45k (DOE)

Benefits:

25 days annual leave (plus 8 Bank Holidays), Company pension, generous staff discount and company events throughout the year.

Work Location:

The role is office based (near Peterborough), Monday to Friday.

Career Growth:

Opportunities for professional development and career advancement.

About Us

Founded in 2011, YouGarden is one of the UK's leading multichannel Garden retailers.

Underpinned by a data-led approach to business operations, specialist infrastructure, and deep expertise of the horticultural sector, YouGarden sells a curated range of gardening products including bulbs, flowers, roses, plants, trees, shrubs, fruit, vegetables and non-live products such as garden tools, accessories and furniture to gardening enthusiasts across the UK, through both B2C and B2B channels.

We firmly believe that gardening is for everyone, even those without gardens, and many of our carefully selected plants able to grow on balconies, windowsills, small patios and decking.

Built on decades of industry experience, from the thousands of plants available, we have picked those plants that really work and perform and provide our customers with simple, straightforward advice on what to grow, where to grow it and when.

We are focused on delivering exceptional service for our customers each and every time they shop with us. Our commitment has been recognised with YouGarden being awarded the 2021 & 2024 Feefo Platinum Trusted Service Award.

Recruitment agencies

You Garden will only pay agency fees where we have a signed agreement in place and that agency has been previously contacted and directed by a member of our recruitment team regarding a specific vacancy. We do not pay agency fees when speculative and unsolicited CVs are submitted to You Garden or any of our employees other than via our website and through our recruitment process. If this is not adhered to, agency fees will not be paid.

Submission of any unsolicited CVs or proposals to You Garden will be deemed evidence of full and unlimited acceptance of this approach.

Job Types: Full-time, Permanent

Pay: 40,000.00-45,000.00 per year

Benefits:

Casual dress Company events Employee discount Free parking On-site parking Sick pay
Schedule:

8 hour shift Day shift Monday to Friday
Ability to commute/relocate:

Peterborough PE6 8FD: reliably commute or plan to relocate before starting work (required)
Application question(s):

You are aware this is an onsite role (No Hybrid or Work from Home), Monday to Friday.
Licence/Certification:

Right to Work in the UK (required)
Work Location: In person