Paid Media Executive

London, United Kingdom

Job Description


We have a great opportunity for someone to join the Digital Marketing and Media team, as a Paid Media Executive! We\xe2\x80\x99re looking for someone with real passion for paid media, someone who enjoys bringing campaigns together, optimising performance and collaborating cross-team to deliver exceptional results. This role is a fixed-term contract until March 31st 2024.

This role could be ideal for you, if you are seeking a new opportunity that will promote growth and enhance your career. By working across different products and business areas, you will have exposure to all the media that we run, stakeholder interactions along with testing and assisting with shaping best practice.

You\xe2\x80\x99ll also work closely with the Go To Market team (GTM ) to translate briefs into media plans, with the support of channel specialists and our media agency. You will help drive innovation, identifying new and exciting opportunities across the media landscape, helping turn these from ideas into reality!

A bit about the job:

Our Marketing Centre of Excellence (CoE) has been formed with the aim of building world-class capabilities across key marketing disciplines, from planning through to rapidly evolving digital marketing channels. It changes the emphasis of what we do from product to customer and capability, with the ambition of delivering on our One Aviva strategy. The Marketing CoE sits alongside similar Data and Digital CoEs, supporting our GTM teams as they translate business objectives into actionable customer centric campaigns, communications and experiences.

As a Paid Media Executive, you will be supporting in the delivery of an integrated paid media strategy, working closely with the wider marketing CoE\xe2\x80\x99s to activate campaigns, optimise media and deliver timely reporting and insights to our stakeholders. Key channels include online video, programmatic display, affiliates, native, TV, radio, digital audio, press, partnerships, OOH etc. You will partner with Paid Search, Social and SEO teams to deliver integrated marketing campaigns and will encourage a test and learn approach to enable us to gather valuable insights to drive our marketing activity forward.

Skills and experience we\xe2\x80\x99re looking for:

  • Experience with developing integrated media plans, proactively partnering with internal specialists and third-party agencies
  • Ability to proactively partner with Social, Search and wider marketing colleagues to lead/support on group-wide paid media programs that supports cross-channel customer experiences
  • Experience in developing a test and learn approach for paid media, helping drive performance and learnings via 1st party data utilisation, audience development, mar-tech usage and creative format/messaging testing
  • Ability to turn data into actionable insights, and confident in delivering results and learnings to stakeholders
What you\xe2\x80\x99ll get for this role:

Our purpose - with you today, for a better tomorrow \xe2\x80\x93 is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.
  • Bonus opportunity \xe2\x80\x93 8% of annual salary Actual amount depends on your performance and Aviva\xe2\x80\x99s.
  • Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
  • 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
  • Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts
  • Up to \xc2\xa31,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
  • Brilliantly supportive policies including parental and carer\xe2\x80\x99s leave
  • Flexible benefits to suit you, including sustainability options such as cycle to work
  • Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
  • We take your wellbeing seriously with lots of support and tools
Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We\xe2\x80\x99re inclusive and welcome everyone \xe2\x80\x93 we want applications from people with diverse backgrounds and experiences. Excited but not sure you tick every box? Research tells us that women, particularly, feel this way. So, regardless of gender, why not apply. And if you\xe2\x80\x99re in a job share just apply as a pair.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working \xe2\x80\x93spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

Creativepool

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Job Detail

  • Job Id
    JD3003871
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, United Kingdom
  • Education
    Not mentioned