Job Description

Omnichannel Strategy & Campaign Manager KeyMed (Medical & Industrial Equipment) Ltd. (OKM) | Medical Systems

Type of employment:

Permanent employment

Function:

Marketing & Communication

Location:

Essex

Reference Number:

80017624-12072023

Website:

With around 1,300 employees in the UK, METNA & ROI, Olympus KeyMed operates in a diverse range of business areas which allow us to attract people with all kinds of skills and experience.

Your responsibilities

• Olympus are recruiting for a Omnichannel Strategy & Campaign Manager to work on a hybrid model at HQ - Southend, in this role you will work as part of the UK and Ireland (UI) Marketing team, the Omnichannel Strategy & Campaign Manager role aligns with UI and (European Head Office) stakeholders on product strategy and campaign selection, to lead on delivery of audience-based, omnichannel and data-driven reputation and demand generation campaigns.

Main duties

• Engage and optimise two-way communication across UK and Ireland (UI) & OEKG (European Head Office) stakeholders - aligning on product marketing strategies, campaign selection and local marketing initiatives, in conjunction with 3-year commercial planning cycles.

Lead on developing and delivering annualised campaign marketing plans and activation programmes, which deliver on product strategy and campaign selection objectives.

• Alignment and co-creation on OEKG campaigns, ensuring seamless localisation of content into UI region.
• Lead on development and delivery of UI-specific marketing initiatives and content, including developing & delivering Healthcare Professional (HCP) engagement content [inclusive but not exhaustive of customer success stories, testimonials, videos, PR].
• Deliver audience-based touchpoint/activation online and offline plans and periodically update calendars.

Your qualification
Business/Marketing degree / Chartered Institute of Marketing / The Institute of Data & Marketing qualification is desirable.
Experience within a similar MedTech marketing operations role.
Experience working within a matrix organisation desirable.

Passionate and keen to progress a career within Marketing campaigns and communications.
Ability to deliver impactful presentations using PowerPoint and other related tools.
Proven experience in developing/writing marketing briefs
Proven experience in developing/writing professional marketing content, with the ability to produce compelling and optimised copy while maintaining brand messaging, persuasiveness, and readability
Creative thinker with Business to Business (B2B) marketing campaign experience
Excellent communication skills, with a solid knowledge of English grammar and the ability to present ideas in a clear and concise way, both verbally and in writing

• Proactive and highly organised, with strong time management and planning skills, meticulous attention to detail and a proven ability to multi-task

Your competencies
Integrity
Empathy

• Long-Term View

Agility
Unity

Your benefits

• Generous annual leave entitlement
• Comprehensive company pension scheme
• Private medical cover
• Free annual health check
• Subsidised gym membership
• Employee discounts

About Olympus Medical Systems The Medical Systems Division represents Olympus\' largest business domain and is the global market and technology leader for medical endoscopes. Olympus aims to continuously find better and more economical solutions to medical issues which improve the well-being of patients, enhance the working environment for doctors and nursing staff and help to develop the overall performance of health care providers.

Further information:

Please inform your line manager before applying for this role

We are an equal opportunities employer, and we are committed to ensuring that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown.

Olympus